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a-essawy merged 2 commits into from
Aug 4, 2026
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chore: sync README to the new brand copy #126

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1829a5e
chore: sync README to the new brand copy
a-essawy Aug 4, 2026
63fdfa2
docs: stop mandating the em-dash in package.json description
a-essawy Aug 4, 2026
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12 changes: 9 additions & 3 deletions CLAUDE.md
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Expand Up @@ -38,11 +38,17 @@ Critical rules embedded here so you don't need to context-switch:
(lowercase except in URLs / package names), `https://www.rendobar.com`,
`http://rendobar.com`, apex page links without a trailing slash.

### `package.json description` — em-dash, sentence case
### `package.json description` — colon, sentence case

- ✅ `"Rendobar CLI — serverless video processing from your terminal."`
The em-dash is BANNED. It was the 2024–2025 convention here, but apex
`writing-style.md` bans it site-wide as an AI-aesthetic tell, and apex
`brand-consistency.md` names the old string below as its canonical BAD example.
This section used to require the opposite, which is how the em-dash survived
until 2026-08-04.

- ✅ `"Rendobar CLI: media processing and AI generation from your terminal."`
- ❌ `"Rendobar CLI — serverless video processing from your terminal."` (em-dash, and video-only)
- ❌ `"Rendobar | CLI Tool"` (pipe, title case)
- ❌ `"Rendobar CLI - serverless..."` (ASCII hyphen instead of em-dash)

### README + issue templates — trailing slash on apex page links

Expand Down
10 changes: 5 additions & 5 deletions README.md
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Expand Up @@ -6,8 +6,8 @@

<h1 align="center">Rendobar CLI</h1>
<p align="center">
<strong>Serverless video processing from your terminal.</strong><br>
Run FFmpeg jobs and burn captions in the cloud with one command.
<strong>Media processing and AI generation from your terminal.</strong><br>
Run FFmpeg, compose video, burn captions and generate images in the cloud with one command.
</p>
<p align="center">
<a href="https://rendobar.com">Website</a> •
Expand Down Expand Up @@ -72,7 +72,7 @@ irm https://rendobar.com/uninstall.ps1 | iex

### Inspect before running

The install/uninstall scripts are [source-visible in this repo](https://github.com/rendobar/cli/blob/main/install.sh). `rendobar.com/install.sh` redirects here — download and read first if you prefer.
The install/uninstall scripts are [source-visible in this repo](https://github.com/rendobar/cli/blob/main/install.sh). `rendobar.com/install.sh` redirects here. Download and read it first if you prefer.

## Quick start

Expand Down Expand Up @@ -117,7 +117,7 @@ export DO_NOT_TRACK=1 # or RENDOBAR_TELEMETRY=0

## What is Rendobar?

Rendobar is a serverless media processing platform. Run FFmpeg jobs and burn captions with one API call. Credit-based billing. MCP-native for AI agents.
Rendobar is a serverless media processing platform. Run FFmpeg, compose video from a timeline, burn captions, compress to a budget, and generate images with one API call. Credit-based billing. MCP-native for AI agents.

- **Website**: https://rendobar.com
- **Docs**: https://rendobar.com/docs/
Expand Down Expand Up @@ -164,4 +164,4 @@ Commit messages must follow [Conventional Commits](https://www.conventionalcommi

## License

MIT — see [LICENSE](./LICENSE).
MIT. See [LICENSE](./LICENSE).