Entrepreneur, designer, and engineer. Building things on the web since 1999. I shape ideas into reality: code, design, systems that last.
Build what endures. Invest in what outlasts me: relationships, trust, and systems that stand the test of time.
I design and build online commerce experiences. I write code. I think about systems. I notice potential in people and ideas before it's obvious, and I like helping things grow.
I'm fueled by curiosity and drawn to difficult problems. I see possibilities others might miss and shape them into reality.
Senior Staff Product Designer at Stripe (2026–present)
Leading product design for agentic commerce — where the buyer might be a person, an agent, or both. Agents that shop, subscribe, and spin up services for people and businesses.
Lead Design Engineer and Head of Commerce Tech at Kosas (2019–2026)
Led design and engineering across the Kosas storefront and commerce stack — design system, custom apps, UX, CRO, performance, accessibility, and technical decisions across operations, CX, and marketing.
Founder of Style Hatch (2012–present)
One person, 100,000+ businesses, $7M+ in cumulative revenue. Premium themes for Shopify and beyond, plus apps — including District, top 1% of 1,000+ Shopify themes for Core Web Vitals.
Before that: Digital agency owner (1999–2012). Interactive work at BLITZ Agency and 2Advanced Studios for Nike, Microsoft, Disney, ESPN, Lucas Arts, and others.
Agentic commerce — how people and agents buy
AI product design
Online commerce marketing, conversion rate optimization and strategy
Design, branding, and UI/UX
AI/ML and computer vision (Python)
Creative coding
JavaScript, TypeScript, React, Node.js, Liquid, Shopify, GraphQL
Python for AI/ML experiments
Figma, Claude Code
I like clarity and momentum. Define the outcome, ship early, learn, refine. I care about craft, but I also care that what we make has integrity. I'd rather build something that lasts than chase quick wins.
If you're working on something challenging or imaginative, reach out.