Driesnote Chicago 2026

1. Install DDEV following the documentation
2. Open the command line and cd to the root directory of this project
3. Set up your environment:

cp .env.template .ddev/.env

Then open .ddev/.env and set your OpenAI key in the file.

4. From the root of the project, run:

ddev demo-setup

Steps to recreate the demo

1. Create the product page from the copy deck — Open Canvas AI and prompt:

   "Here's the copy for the new FinDrop product page — create this product page from the copy below"

   Paste the contents of travel-page-text-only-v2.md.

2. Provide audience + goal context when Canvas asks:

   "Audience is Travel Managers. Goal is to get whitepaper downloads."

3. Swap the hero image — prompt:

   "Switch the hero to photography with Cindy Liu."

4. Generate an FAQ block — prompt:

   "Use the content in section 'Learn How We Make Travel Expense Management Easy' to write a new FAQ block above the CTA. Use the current content and rewrite the heading as questions."

5. Add internal cross-links — prompt:

   "Review the page and add internal cross links."

6. Generate AEO schema — prompt:

   "Create an AEO schema for this page."

7. Start a new session (refresh the browser to simulate time passing).

8. Trigger the performance agent — prompt:

   "This page is underperforming against its Google Analytics goals. Not performing to bounce threshold. Review the page layout and provide suggestions to improve the failing metric(s)."

9. Edit the CTA — prompt:

   "Edit the CTA Title to 'Go live in 10 business days, not 6+ months like with SAQ'."

10. Pre-publish review — prompt:

    "Please review before I publish live."

Reference material

• Full prompt script: driesnote-prompts.md
• Alternate copy decks: product-page-findrop-cards-v2.md, product-page-findrop-expense-v2.md, travel-page-with-strategy-specs-v2.md
• Brand + content context: FinDrop Brand Guidelines.md, FinDrop Key Facts & Value Propositions.md
• Full test-scenario walkthroughs: test_scenarios/

Exporting Content

After making changes in Drupal, use these commands to export content back into the recipes:

Command	What it exports
ddev export-all-content	All content entities (canvas pages, nodes, media, menu links, taxonomy terms)
ddev export-canvas-pages	Canvas pages only
ddev export-media	Media and file entities only
ddev export-ai-context	AI Context items and usage records
ddev backup	Database and files directory snapshot to .backups/