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dvp: wording update #25930

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dvp: wording update
craig-osterhout Aug 25, 2026
29659f3
update ui wording
craig-osterhout Aug 25, 2026
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115 changes: 59 additions & 56 deletions content/manuals/docker-hub/repos/manage/trusted-content/insights-analytics.md
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Expand Up @@ -42,18 +42,15 @@ organization's DVP subscription tier:
- Growth tier
- [Summary](#summary-report)
- [Trends](#trends-report)
- [Technographic companies](#technographic-companies-report)
- [Tracked companies](#tracked-companies-report)
- [Domain-level reports](#domain-level-reports)
- [Benchmark](#benchmark-report)

The Tracked companies, Technographic companies, and Benchmark reports each
provide a different slice of reporting on the companies tracked under your
subscription:
The Domain-level reports and Benchmark report each provide a different slice
of reporting on consuming domains:

- Tracked companies shows how those companies use your own images.
- Technographic companies shows which other images those companies use
alongside yours.
- Benchmark shows how those companies use the specific images you've configured to
- Domain-level reports show how those domains use your own images, and which
other images they use alongside yours.
- Benchmark shows how those domains use the specific images you've configured to
benchmark against, such as a single repository.

After your organization is provisioned for DVP analytics, it takes up to one
Expand Down Expand Up @@ -142,25 +139,38 @@ The trends report is a CSV file that contains the following data points:
| `UNIQUE_AUTHENTICATED_USERS` | The number of unique authenticated users who performed pulls. |
| `UNIQUE_UNAUTHENTICATED_USERS` | The number of unique unauthenticated users who performed pulls. |

#### Technographic companies report
#### Domain-level reports

The technographic companies report provides a detailed view of which specific
companies (identified by their domains) are using your Docker Verified Publisher
(DVP) images together with other container images. This report gives you
visibility into the actual organizations adopting your technology stack
combinations, enabling targeted business development and partnership
opportunities.
Domain-level reports provide detailed insights into how specific consuming
domains use your Docker Verified Publisher (DVP) images, both on their own and
alongside other container images. These reports help you understand usage
patterns, deployment environments, adoption trends, and technology stack
combinations across your customer base and potential prospects.

You can use this report to answer questions like:
You can use these reports to answer questions like:

- Which companies are using my image alongside specific complementary
- How are specific consuming domains using my images across different
environments?
- What deployment patterns do I see across local development, CI/CD, and
production?
- Which consuming domains are heavy users of my images?
- How does usage vary by geography and cloud providers for consuming domains?
- Which consuming domains are using my image alongside specific complementary
technologies?
- What technology stacks are adopted by enterprise customers in my target
market?
- Which organizations might be good candidates for partnership discussions?
- How can I identify potential customers who are already using related
technologies?

##### Technographic report

The technographic report provides a detailed view of which specific consuming
domains are using your DVP images together with other container images. This
report gives you visibility into the actual organizations adopting your
technology stack combinations, enabling targeted business development and
partnership opportunities.

To access the report:

1. Sign in to [Docker Hub](https://hub.docker.com/).
Expand All @@ -170,60 +180,53 @@ To access the report:
5. Select **DATA BY WEEK** or **DATA BY MONTH** to choose the data granularity.
6. Select **Download report** for the desired week or month.

The technographic companies report is a CSV file that contains the following
The technographic report is a CSV file that contains the following
data points:

| Field | Description |
| ------------------ | ---------------------------------------------------------------------------------------------- |
| `DATE_GRANULARITY` | Weekly or monthly granularity of the data. |
| `DATE_REFERENCE` | The start date of the week or month in YYYY-MM-DD format. |
| `PUBLISHER_NAME` | The name of the organization that owns the DVP repository. |
| `DOMAIN` | The company domain that pulled both your DVP image and the paired image (e.g., `example.com`). |
| `DVPP_IMAGE` | Your Docker Verified Publisher image repository name. |
| `PAIRED_IMAGE` | The other image repository that was used together with your DVP image by this company. |
| Field | Description |
| ------------------ | ---------------------------------------------------------------------------------------------------- |
| `DATE_GRANULARITY` | Weekly or monthly granularity of the data. |
| `DATE_REFERENCE` | The start date of the week or month in YYYY-MM-DD format. |
| `PUBLISHER_NAME` | The name of the organization that owns the DVP repository. |
| `DOMAIN` | The consuming domain that pulled both your DVP image and the paired image (e.g., `example.com`). |
| `DVPP_IMAGE` | Your Docker Verified Publisher image repository name. |
| `PAIRED_IMAGE` | The other image repository that was used together with your DVP image by this domain. |

Each row represents a unique combination of a company domain, your DVP image,
and another image that were used together during the specified time period.
Each row represents a unique combination of a consuming domain, your DVP
image, and another image that were used together during the specified time
period.

> [!NOTE]
>
> To protect privacy and ensure data quality, this report excludes personal
> email domains, disposable email services, and university domains. Only
> business and organizational domains are included in the analysis.

#### Tracked companies report
##### Consuming domains report

The tracked companies report provides detailed insights into how specific
companies are using your Docker Verified Publisher (DVP) images. This report
helps you understand usage patterns, deployment environments, and adoption
trends across your customer base and potential prospects.

You can use this report to answer questions like:

- How are specific companies using my images across different environments?
- What deployment patterns do I see across local development, CI/CD, and
production?
- Which companies are heavy users of my images?
- How does usage vary by geography and cloud providers for tracked companies?
The consuming domains report provides detailed insights into how specific
consuming domains use your Docker Verified Publisher (DVP) images. This
report helps you understand usage patterns, deployment environments, and
adoption trends across your customer base and potential prospects.

To access the report:

1. Sign in to [Docker Hub](https://hub.docker.com/).
2. Select **My Hub** in the top navigation.
3. Select your organization in the left navigation.
4. Select **Analytics** > **Tracked Companies** in the left navigation.
4. Select **Analytics** > **Consuming Domains** in the left navigation.
5. Select **DATA BY WEEK** or **DATA BY MONTH** to choose the data granularity.
6. Select **Download report** for the desired week or month.

The tracked companies report is a CSV file that contains the following data
The consuming domains report is a CSV file that contains the following data
points:

| Field | Description |
| ---------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| `DATE_GRANULARITY` | Weekly or monthly granularity of the data. |
| `DATE_REFERENCE` | The start date of the week or month in YYYY-MM-DD format. |
| `PUBLISHER_NAME` | The name of the organization that owns the DVP repository. |
| `DOMAIN` | The company domain (e.g., `docker.com`) associated with the image pulls. |
| `DOMAIN` | The consuming domain (e.g., `docker.com`) associated with the image pulls. |
| `IP_COUNTRY` | The country code (ISO 3166-1 alpha-2) where the pull request originated from. |
| `CLOUD_SERVICE_PROVIDER` | The cloud service provider used for the pull request or `no csp` for non-cloud providers. |
| `USER_AGENT` | The client application or tool used to pull the image. |
Expand All @@ -243,8 +246,8 @@ points:

#### Benchmark report

The benchmark report shows how companies interact with the specific images you've
configured to benchmark against, such as a single repository.
The benchmark report shows how consuming domains interact with the specific
images you've configured to benchmark against, such as a single repository.
The report is generated per repository, so each benchmark repository
you configure produces its own report.

Expand All @@ -264,11 +267,11 @@ The benchmark report is a CSV file that contains the following data points:
| `DATE_GRANULARITY` | Weekly or monthly granularity of the data. |
| `DATE_REFERENCE` | The start date of the week or month in YYYY-MM-DD format. |
| `PUBLISHER_NAME` | The name of the organization that owns the DVP repository. |
| `DOMAIN` | The company domain associated with the pulls. |
| `DOMAIN` | The consuming domain associated with the pulls. |
| `IP_COUNTRY` | The country code (ISO 3166-1 alpha-2) where the pull request originated from. |
| `CLOUD_SERVICE_PROVIDER` | The cloud service provider used for the pull request, or `no csp` for non-cloud providers. |
| `USER_AGENT` | The client application or tool used to pull the image. |
| `INFERRED_USE_CASE` | The inferred deployment environment, using the same rules as the [tracked companies report](#tracked-companies-report). |
| `INFERRED_USE_CASE` | The inferred deployment environment, using the same rules as the [consuming domains report](#consuming-domains-report). |
| `IMAGE_REPOSITORY` | The benchmark-configured image repository that was pulled. |
| `DATA_DOWNLOADS` | The number of actual image layer downloads for this combination. |
| `VERSION_CHECKS` | The number of version checks (HEAD requests) performed without downloading the full image. |
Expand All @@ -281,19 +284,19 @@ settings](#configure-dvp-analytics-settings).
### Configure DVP analytics settings

Organization owners and editors can configure DVP analytics settings through the
Admin Console to control tracked companies and benchmark report allocations for
Admin Console to control consuming domain and benchmark report allocations for
your verified publisher namespaces.

1. Sign in to [Docker Home](https://app.docker.com) and select your organization.
2. Select **Admin Console** > **Verified Publisher**.
3. Configure the settings:
- **Tracked companies**: Set the number of companies to track for reporting
purposes. This setting determines how many company domains appear in your
[Tracked companies report](#tracked-companies-report). You can only set
this number up to the maximum included in your DVP subscription.
- **Consuming domains**: Set the number of consuming domains to track for
reporting purposes. This setting determines how many domains appear in
your [Domain-level reports](#domain-level-reports). You can only set this
number up to the maximum included in your DVP subscription.
- **Benchmark report allocations**: If your organization has benchmark
reports enabled, enter the number of companies to include in the benchmark
report for each namespace listed.
reports enabled, enter the number of consuming domains to include in the
benchmark report for each namespace listed.
4. Select **Save** to apply your changes.

Changes to your report configuration take effect at the next reporting
Expand Down
4 changes: 2 additions & 2 deletions content/manuals/subscription/_index.md
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Expand Up @@ -48,7 +48,7 @@ You can subscribe to plans for individual or organization accounts, or plans for
| [Docker Hardened Images (DHI)](/manuals/subscription/plans/dhi.md) | Graduated security features for hardened container images | DHI Community, DHI Select, DHI Enterprise |
| [Gordon](/manuals/subscription/plans/gordon.md) | Prepaid usage for the Gordon AI agent | Gordon Plus, Gordon Max, Gordon Ultra |
| [AI Governance](/manuals/subscription/plans/ai-governance.md) | Purchase set amount of licenses | AI Governance |
| [Docker Verified Publisher (DVP)](/manuals/subscription/plans/docker-verified-publisher.md) | Annual plans based on tracked companies | DVP Starter, DVP Growth |
| [Docker Verified Publisher (DVP)](/manuals/subscription/plans/docker-verified-publisher.md) | Annual plans based on consuming domains | DVP Starter, DVP Growth |

Docker plans that upgrade your account (Docker Pro or Docker Team and Business) can provide a foundation for most use cases. Some product plans may require an upgraded Docker account while other product plans let you subscribe without an upgraded account. To learn more, see [Docker plans](/manuals/subscription/plans/_index.md).

Expand All @@ -62,7 +62,7 @@ Plans come with usage entitlements that can be extended without upgrading to a d
| Licenses | Access to specific products or features. | AI Governance, Docker Offload |
| Minutes | Cloud build capacity, sold in blocks and consumed within the billing period. | Docker Build Cloud |
| Repositories | Additional container repositories covered by security scanning and analysis features. | DHI |
| Tracked companies | Additional companies tracked in publisher analytics, sold in blocks of 25. | DVP Starter, DVP Growth |
| Consuming domains | Additional consuming domains tracked in publisher analytics, sold in blocks of 25. | DVP Starter, DVP Growth |

## Manage your plans

Expand Down
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