Skip to content
View Matssch's full-sized avatar

Block or report Matssch

Block user

Prevent this user from interacting with your repositories and sending you notifications. Learn more about blocking users.

You must be logged in to block users.

Maximum 250 characters. Please don’t include any personal information such as legal names or email addresses. Markdown is supported. This note will only be visible to you.
Report abuse

Contact GitHub support about this user’s behavior. Learn more about reporting abuse.

Report abuse
matssch/README.md

Hi, I'm Mats

Growth marketer focused on demand generation, performance and building better funnels.

I like figuring out where growth gets stuck, acquisition, conversion, lifecycle, positioning or the handover to Sales and then actually fixing it. I've worked across paid acquisition, CRO, CRM, SEO, customer journeys and marketing strategy, managing €650K+ annual marketing budgets and leading marketing in a multi-brand environment.

Outside of work, I’m usually playing tennis or at the gym, learning to kitesurf, snowboarding in winter whenever I get the chance, cooking something unnecessarily elaborate, or finding an excuse to travel somewhere.

Currently

  • Going deeper into funnel analytics and measurement
  • Experimenting with AI in research, analysis and execution
  • Building my own portfolio and sharpening how I present my work
  • Exploring international B2B SaaS and growth opportunities
  • On the lookout for a new career opportunity

Find me

LinkedIn

Pinned Loading

  1. b2b-demand-generation-system b2b-demand-generation-system Public

    A practical B2B demand generation system connecting ICP, segmentation, campaigns, qualification, Sales alignment and pipeline growth.

  2. growth-marketing-operating-system growth-marketing-operating-system Public

    A practical framework for turning market opportunity into measurable growth across demand generation, performance marketing, SEO, CRO, lifecycle, analytics and revenue.

  3. organic-seo-growth-case organic-seo-growth-case Public

    A real-world SEO growth case showing how my team and I grew organic traffic from ~2K to ~6.5K monthly visitors in six months.

  4. performance-marketing-growth-case performance-marketing-growth-case Public

    A real-world growth case connecting paid acquisition, CRO, segmentation, lifecycle and funnel optimisation to customer growth.