Add product marketing handbook page#5306
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Defines the Product Marketable Product (PMP) and Showcase model: customer-centric use cases as what we market, cross-functional ownership, prioritization lenses, and go-to-market plans.
Anchor it from the department index, cross-link account-based marketing both ways, reference the existing request forms and content calendar from the go-to-market section, bridge to company messaging, and link the customer stories process.
Lagging, leading, and per-story traction levels, reviewed in the weekly Product and Marketing sync, with a note on how the same measures ladder into each department's existing objectives.
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@ZJvandeWeg @allthedoll Should be a in a fairly good state for review. Moving towards defining a prioritized marketing plan shortly in Asana. |
allthedoll
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Jul 13, 2026
allthedoll
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Jul 13, 2026
allthedoll
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Jul 13, 2026
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Jul 13, 2026
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Jul 13, 2026
Co-authored-by: Jamie Strusz <5758031+allthedoll@users.noreply.github.com>
Co-authored-by: Jamie Strusz <5758031+allthedoll@users.noreply.github.com>
Co-authored-by: Jamie Strusz <5758031+allthedoll@users.noreply.github.com>
Co-authored-by: Jamie Strusz <5758031+allthedoll@users.noreply.github.com>
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Description
Following the Product and Marketing sync of July 8, this adds
/handbook/marketing/product-marketing/. The handbook documents how marketing operates, but nowhere defines what we market. The agreed model: lead with customer-centric use cases rather than platform capabilities, with the platform's strength being that customers can fully own and adapt any use case implementation.The page codifies:
It is wired into the marketing index, Account-Based Marketing, content strategy, messaging, and customer stories pages so it does not land as an orphan.
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