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I tend to end up in the kind of work that is half engineering and half untangling reality: old systems that still matter, startups moving faster than their tooling, and projects where somebody needs to work out what is actually going on before anything gets better.

I got into this early by building things from scratch, including my own e-commerce platform, the admin behind it, the analytics, the fulfilment flow, and even parts of the packaging and promo side around it. That gave me a lasting bias toward practical systems, clear thinking, and fixing the part that is genuinely hurting first.

Since then I have worked on backend platforms, university systems, e-commerce rebuilds, security and fraud-related work, hardware-linked software, and the occasional “this really should not still be running like this” rescue job. I like messy systems, useful software, and getting things into a state where people can stop guessing and start shipping.

The Rust Programming Language Reliable systems, ownership, and getting sharper with lower-level tooling.

The Lean Startup Test ideas early, learn from reality, and avoid scaling the wrong thing.

Testing Business Ideas Small experiments, lower risk, and better signals before bigger bets.

Obviously Awesome Clear positioning so useful products make sense quickly.