diff --git a/docs/project/changelog.rst b/docs/project/changelog.rst
index 0c96d654..2582100c 100644
--- a/docs/project/changelog.rst
+++ b/docs/project/changelog.rst
@@ -42,6 +42,10 @@ Improvements
 
 * Added wheels for ARMv7, PowerPC, RISC-V, and S/390.
 
+* Added the ``text`` argument to :func:`~asyncio.server.broadcast`, mirroring
+  :meth:`~asyncio.connection.Connection.send`, to force sending a Text or
+  Binary frame regardless of the type of ``message``.
+
 Bug fixes
 .........
 
diff --git a/src/websockets/asyncio/connection.py b/src/websockets/asyncio/connection.py
index 205a2be5..14029256 100644
--- a/src/websockets/asyncio/connection.py
+++ b/src/websockets/asyncio/connection.py
@@ -1148,6 +1148,8 @@ def broadcast(
     connections: Iterable[Connection],
     message: DataLike,
     raise_exceptions: bool = False,
+    *,
+    text: bool | None = None,
 ) -> None:
     """
     Broadcast a message to several WebSocket connections.
@@ -1159,6 +1161,17 @@ def broadcast(
     .. _Text: https://datatracker.ietf.org/doc/html/rfc6455#section-5.6
     .. _Binary: https://datatracker.ietf.org/doc/html/rfc6455#section-5.6
 
+    You may override this behavior with the ``text`` argument:
+
+    * Set ``text=True`` to send an UTF-8 bytestring or bytes-like object
+      (:class:`bytes`, :class:`bytearray`, or :class:`memoryview`) in a
+      Text_ frame. This improves performance when the message is already
+      UTF-8 encoded, for example if the message contains JSON and you're
+      using a JSON library that produces a bytestring.
+    * Set ``text=False`` to send a string (:class:`str`) in a Binary_
+      frame. This may be useful for servers that expect binary frames
+      instead of text frames.
+
     :func:`broadcast` pushes the message synchronously to all connections even
     if their write buffers are overflowing. There's no backpressure.
 
@@ -1189,16 +1202,18 @@ def broadcast(
         websockets: WebSocket connections to which the message will be sent.
         message: Message to send.
         raise_exceptions: Whether to raise an exception in case of failures.
+        text: Send ``message`` in a Text_ frame if :obj:`True`, in a Binary_
+            frame if :obj:`False`, or according to its type if :obj:`None`.
 
     Raises:
         TypeError: If ``message`` doesn't have a supported type.
 
     """
     if isinstance(message, str):
-        send_method = "send_text"
+        send_method = "send_binary" if text is False else "send_text"
         message = message.encode()
     elif isinstance(message, BytesLike):
-        send_method = "send_binary"
+        send_method = "send_text" if text is True else "send_binary"
     else:
         raise TypeError("data must be str or bytes")
 
diff --git a/tests/asyncio/test_connection.py b/tests/asyncio/test_connection.py
index f51f7a64..76941a13 100644
--- a/tests/asyncio/test_connection.py
+++ b/tests/asyncio/test_connection.py
@@ -1336,6 +1336,16 @@ async def test_broadcast_binary_reports_no_errors(self):
         broadcast([self.connection], b"\x01\x02\xfe\xff", raise_exceptions=True)
         await self.assertFrameSent(Frame(Opcode.BINARY, b"\x01\x02\xfe\xff"))
 
+    async def test_broadcast_text_from_bytes(self):
+        """broadcast broadcasts a text message from bytes."""
+        broadcast([self.connection], "😀".encode(), text=True)
+        await self.assertFrameSent(Frame(Opcode.TEXT, "😀".encode()))
+
+    async def test_broadcast_binary_from_str(self):
+        """broadcast broadcasts a binary message from a str."""
+        broadcast([self.connection], "😀", text=False)
+        await self.assertFrameSent(Frame(Opcode.BINARY, "😀".encode()))
+
     async def test_broadcast_no_clients(self):
         """broadcast does nothing when called with an empty list of clients."""
         broadcast([], "😀")