diff --git a/packages/client/src/client.js b/packages/client/src/client.js
index 43b21614d..c3cff616b 100644
--- a/packages/client/src/client.js
+++ b/packages/client/src/client.js
@@ -886,10 +886,13 @@ export class PercyClient {
     return comparison;
   }
 
-  async sendBuildEvents(buildId, body, meta = {}) {
+  async sendBuildEvents(buildId, body, meta = {}, { eventName, category } = {}) {
     validateId('build', buildId);
     this.log.debug('Sending Build Events');
     return this.post(`builds/${buildId}/send-events`, {
+      // newer params are optional; when omitted the API applies its defaults
+      ...(eventName && { event_name: eventName }),
+      ...(category && { category }),
       data: body
     }, { identifier: 'build.send_events', ...meta });
   }
diff --git a/packages/client/test/client.test.js b/packages/client/test/client.test.js
index 84f0e3b0a..597a58b9e 100644
--- a/packages/client/test/client.test.js
+++ b/packages/client/test/client.test.js
@@ -2510,6 +2510,21 @@ describe('PercyClient', () => {
         }
       });
     });
+
+    it('includes event_name and category when provided', async () => {
+      await expectAsync(client.sendBuildEvents(123, [
+        { message: 'some event' }
+      ], {}, {
+        eventName: 'percy_cli_vra_recommendation_emitted',
+        category: 'percy:cli'
+      })).toBeResolved();
+
+      expect(api.requests['/builds/123/send-events'][0].body).toEqual({
+        event_name: 'percy_cli_vra_recommendation_emitted',
+        category: 'percy:cli',
+        data: [{ message: 'some event' }]
+      });
+    });
   });
 
   describe('#sendBuildLogs', () => {
diff --git a/packages/core/src/snapshot.js b/packages/core/src/snapshot.js
index 8e33750bf..8d23e9352 100644
--- a/packages/core/src/snapshot.js
+++ b/packages/core/src/snapshot.js
@@ -427,6 +427,21 @@ export function createSnapshotsQueue(percy) {
         percy.log.warn(`Build #${build.number} failed: ${build.url}`, { build });
         await runDoctorOnFailure(percy);
       } else if (build?.id) {
+        if (build.layoutUsed) {
+          percy.log.warn('Tip: VRA is Percy\'s recommended visual review mode — more accurate and adaptable than Layout. Learn more: https://www.browserstack.com/docs/percy/ai-agents/visual-review-agent/overview.');
+
+          // instrument the recommendation; telemetry must never fail a build
+          try {
+            await percy.client.sendBuildEvents(build.id, {
+              message: 'VRA recommendation shown for a build using Layout review mode'
+            }, {}, {
+              eventName: 'percy_cli_vra_recommendation_emitted',
+              category: 'percy:cli'
+            });
+          } catch (err) {
+            percy.log.debug('VRA recommendation telemetry failed', err);
+          }
+        }
         await percy.client.finalizeBuild(build.id);
         percy.log.info(`Finalized build #${build.number}: ${build.url}`, { build });
       } else {
@@ -444,6 +459,9 @@ export function createSnapshotsQueue(percy) {
     .handle('push', (snapshot, existing) => {
       let { name, meta } = snapshot;
 
+      // track layout usage to tip about VRA when the build is finalized
+      if (snapshot.enableLayout) build.layoutUsed = true;
+
       // log immediately when not deferred or dry-running
       if (!percy.deferUploads) percy.log.info(`Snapshot taken: ${snapshotLogName(name, meta)}`, meta);
       if (percy.dryRun) percy.log.info(`Snapshot found: ${snapshotLogName(name, meta)}`, meta);
diff --git a/packages/core/test/snapshot.test.js b/packages/core/test/snapshot.test.js
index 93e8e281e..9496e5313 100644
--- a/packages/core/test/snapshot.test.js
+++ b/packages/core/test/snapshot.test.js
@@ -2194,6 +2194,90 @@ describe('Snapshot', () => {
       });
     });
   });
+
+  describe('VRA layout tip', () => {
+    let tip = '[percy] Tip: VRA is Percy\'s recommended visual review mode — more accurate and adaptable than Layout. Learn more: https://www.browserstack.com/docs/percy/ai-agents/visual-review-agent/overview.';
+
+    it('logs a VRA tip before finalizing when a snapshot has layout enabled', async () => {
+      await percy.snapshot({
+        name: 'test snapshot',
+        url: 'http://localhost:8000',
+        domSnapshot: '<html></html>',
+        enableLayout: true
+      });
+
+      await percy.stop();
+
+      expect(logger.stderr).toContain(tip);
+      expect(logger.stdout).toContain(
+        '[percy] Finalized build #1: https://percy.io/test/test/123'
+      );
+
+      // the recommendation is instrumented with the newer send-events params
+      let vraEvents = (api.requests['/builds/123/send-events'] || [])
+        .filter(r => r.body.event_name === 'percy_cli_vra_recommendation_emitted');
+      expect(vraEvents.length).toEqual(1);
+      expect(vraEvents[0].body).toEqual({
+        event_name: 'percy_cli_vra_recommendation_emitted',
+        category: 'percy:cli',
+        data: {
+          message: 'VRA recommendation shown for a build using Layout review mode'
+        }
+      });
+    });
+
+    it('logs the VRA tip when enableLayout is set globally in config', async () => {
+      percy.config.snapshot.enableLayout = true;
+
+      await percy.snapshot({
+        name: 'test snapshot',
+        url: 'http://localhost:8000',
+        domSnapshot: '<html></html>'
+      });
+
+      await percy.stop();
+
+      expect(logger.stderr).toContain(tip);
+    });
+
+    it('logs the VRA tip only once when multiple snapshots have layout enabled', async () => {
+      await percy.snapshot({
+        name: 'snapshot one',
+        url: 'http://localhost:8000',
+        domSnapshot: '<html></html>',
+        enableLayout: true
+      });
+      await percy.snapshot({
+        name: 'snapshot two',
+        url: 'http://localhost:8000',
+        domSnapshot: '<html></html>',
+        enableLayout: true
+      });
+
+      await percy.stop();
+
+      expect(logger.stderr.filter(l => l === tip).length).toEqual(1);
+    });
+
+    it('does not log the VRA tip when no snapshot has layout enabled', async () => {
+      await percy.snapshot({
+        name: 'test snapshot',
+        url: 'http://localhost:8000',
+        domSnapshot: '<html></html>'
+      });
+
+      await percy.stop();
+
+      expect(logger.stderr).not.toContain(tip);
+      expect(logger.stdout).toContain(
+        '[percy] Finalized build #1: https://percy.io/test/test/123'
+      );
+      // no recommendation event is sent when Layout is not used
+      let vraEvents = (api.requests['/builds/123/send-events'] || [])
+        .filter(r => r.body.event_name === 'percy_cli_vra_recommendation_emitted');
+      expect(vraEvents.length).toEqual(0);
+    });
+  });
 });
 
 // ── runDoctorOnFailure ────────────────────────────────────────────────────────