diff --git a/assets/js/mailchimp.js b/assets/js/mailchimp.js
index b9a6d6ec..0dc85a95 100644
--- a/assets/js/mailchimp.js
+++ b/assets/js/mailchimp.js
@@ -121,12 +121,18 @@
 
 	for (let i = 0; i < forms.length; i++) {
 		const listId = forms[i].getAttribute('data-list-id');
-		if (listId && !tracked[listId]) {
-			tracked[listId] = true;
+		const formId = forms[i].getAttribute('data-form-id') || '';
+		const key = `${listId}|${formId}`;
+
+		if (listId && !tracked[key]) {
+			tracked[key] = true;
 
 			const formData = new FormData();
 			formData.append('action', 'mailchimp_sf_track_form_view');
 			formData.append('list_id', listId);
+			if (formId) {
+				formData.append('form_id', formId);
+			}
 			formData.append('mailchimp_sf_nonce', window.mailchimpSF.analytics_nonce);
 
 			fetch(window.mailchimpSF.analytics_ajax_url, {
diff --git a/includes/blocks/mailchimp/block.json b/includes/blocks/mailchimp/block.json
index c5049bed..dbb07679 100644
--- a/includes/blocks/mailchimp/block.json
+++ b/includes/blocks/mailchimp/block.json
@@ -6,6 +6,14 @@
   "category": "widgets",
   "description": "Mailchimp List Subscribe Form",
   "attributes": {
+    "formId": {
+      "type": "string",
+      "default": ""
+    },
+    "formTitle": {
+      "type": "string",
+      "default": ""
+    },
     "list_id": {
       "type": "string"
     },
diff --git a/includes/blocks/mailchimp/edit.js b/includes/blocks/mailchimp/edit.js
index aaa97b87..f95c4ba1 100644
--- a/includes/blocks/mailchimp/edit.js
+++ b/includes/blocks/mailchimp/edit.js
@@ -10,6 +10,7 @@ import {
 	PanelBody,
 	ToggleControl,
 	SelectControl,
+	TextControl,
 	Spinner,
 	Placeholder,
 } from '@wordpress/components';
@@ -61,8 +62,17 @@ export const BlockEdit = (props) => {
 		show_required_indicator = true,
 		required_indicator_text,
 		template = 'default',
+		formTitle = '',
 	} = attributes;
 
+	// Give every block instance a stable analytics ID. Generated once when
+	// empty and persisted with the post, so it survives edits and reordering.
+	useEffect(() => {
+		if (!attributes.formId && typeof window.crypto?.randomUUID === 'function') {
+			setAttributes({ formId: window.crypto.randomUUID() });
+		}
+	}, []); // eslint-disable-line react-hooks/exhaustive-deps -- Only run on mount.
+
 	const [listData, setListData] = useState({});
 	const [isLoading, setIsLoading] = useState(true);
 	const [error, setError] = useState('');
@@ -417,6 +427,20 @@ export const BlockEdit = (props) => {
 						__nextHasNoMarginBottom
 					/>
 				</PanelBody>
+				<PanelBody title={__('Analytics', 'mailchimp')} initialOpen={false}>
+					<TextControl
+						label={__('Form name', 'mailchimp')}
+						value={formTitle}
+						maxLength={50}
+						className="mailchimp-form-title"
+						onChange={(value) => setAttributes({ formTitle: value })}
+						help={__(
+							'Used to identify this form in the Analytics dashboard. Defaults to the form header if left blank.',
+							'mailchimp',
+						)}
+						__nextHasNoMarginBottom
+					/>
+				</PanelBody>
 				<PanelBody title={__('Form Settings', 'mailchimp')} initialOpen={false}>
 					<ToggleControl
 						label={__('Double opt-in', 'mailchimp')}
diff --git a/includes/blocks/mailchimp/markup.php b/includes/blocks/mailchimp/markup.php
index 60e0ba14..73d89eb2 100644
--- a/includes/blocks/mailchimp/markup.php
+++ b/includes/blocks/mailchimp/markup.php
@@ -25,10 +25,14 @@
 	}
 
 	// Make sure we have a list ID and it's valid.
-	$list_id  = $attributes['list_id'] ?? '';
-	$form_id  = wp_unique_id( $list_id . '_' );
-	$lists    = ( new Mailchimp_List_Subscribe_Form_Blocks() )->get_lists();
-	$list_ids = array_map(
+	$list_id = $attributes['list_id'] ?? '';
+	$form_id = wp_unique_id( $list_id . '_' );
+
+	// Stable per-form analytics id from the block attribute. Empty for legacy
+	// blocks not yet re-saved
+	$mc_analytics_form_id = Mailchimp_Forms_Registry::sanitize_form_id( $attributes['formId'] ?? '' );
+	$lists                = ( new Mailchimp_List_Subscribe_Form_Blocks() )->get_lists();
+	$list_ids             = array_map(
 		function ( $single_list ) {
 			return $single_list['id'];
 		},
@@ -105,8 +109,11 @@ function ( $single_list ) {
 		}
 		?>
 		<div id="mc_signup_<?php echo esc_attr( $form_id ); ?>">
-			<form method="post" action="#mc_signup_<?php echo esc_attr( $form_id ); ?>" id="mc_signup_form_<?php echo esc_attr( $form_id ); ?>" class="mc_signup_form" data-list-id="<?php echo esc_attr( $list_id ); ?>">
+			<form method="post" action="#mc_signup_<?php echo esc_attr( $form_id ); ?>" id="mc_signup_form_<?php echo esc_attr( $form_id ); ?>" class="mc_signup_form" data-list-id="<?php echo esc_attr( $list_id ); ?>"<?php echo $mc_analytics_form_id ? ' data-form-id="' . esc_attr( $mc_analytics_form_id ) . '"' : ''; ?>>
 				<input type="hidden" class="mc_submit_type" name="mc_submit_type" value="html" />
+				<?php if ( $mc_analytics_form_id ) : ?>
+				<input type="hidden" name="mailchimp_sf_form_id" value="<?php echo esc_attr( $mc_analytics_form_id ); ?>" />
+				<?php endif; ?>
 				<input type="hidden" name="mcsf_action" value="mc_submit_signup_form" />
 				<input type="hidden" name="mailchimp_sf_list_id" value="<?php echo esc_attr( $list_id ); ?>" />
 				<input type="hidden" name="mailchimp_sf_update_existing_subscribers" value="<?php echo esc_attr( $update_existing_subscribers ); ?>" />
diff --git a/includes/class-mailchimp-analytics-data.php b/includes/class-mailchimp-analytics-data.php
index 22ca026d..91a2a1e7 100644
--- a/includes/class-mailchimp-analytics-data.php
+++ b/includes/class-mailchimp-analytics-data.php
@@ -29,7 +29,7 @@ public function init() {
 		add_action( 'wp_ajax_mailchimp_sf_track_form_view', array( $this, 'handle_form_view' ) );
 		add_action( 'wp_ajax_nopriv_mailchimp_sf_track_form_view', array( $this, 'handle_form_view' ) );
 		add_action( 'wp_ajax_mailchimp_sf_get_analytics', array( $this, 'handle_get_analytics' ) );
-		add_action( 'mailchimp_sf_form_submission_success', array( $this, 'track_submission' ) );
+		add_action( 'mailchimp_sf_form_submission_success', array( $this, 'track_submission' ), 10, 2 );
 	}
 
 	/**
@@ -218,7 +218,12 @@ public function handle_form_view() {
 			wp_send_json_error( 'Invalid list_id.', 400 );
 		}
 
-		$this->increment_views( $list_id );
+		// Optional per-form ID. Invalid/missing values fall back to the empty string
+		$form_id = isset( $_POST['form_id'] )
+			? Mailchimp_Forms_Registry::sanitize_form_id( sanitize_text_field( wp_unslash( $_POST['form_id'] ) ) )
+			: '';
+
+		$this->increment_views( $list_id, $form_id );
 		wp_send_json_success();
 	}
 
@@ -305,10 +310,11 @@ public function handle_get_analytics() {
 	 * Track a successful form submission.
 	 *
 	 * @param string $list_id The list ID.
+	 * @param string $form_id The form ID (optional).
 	 */
-	public function track_submission( $list_id ) {
+	public function track_submission( $list_id, $form_id = '' ) {
 		if ( ! empty( $list_id ) ) {
-			$this->increment_submissions( $list_id );
+			$this->increment_submissions( $list_id, Mailchimp_Forms_Registry::sanitize_form_id( $form_id ) );
 		}
 	}
 }
diff --git a/includes/class-mailchimp-form-submission.php b/includes/class-mailchimp-form-submission.php
index 934a592a..ece65f4d 100644
--- a/includes/class-mailchimp-form-submission.php
+++ b/includes/class-mailchimp-form-submission.php
@@ -176,12 +176,16 @@ public function handle_form_submission() {
 			$message = __( 'Success, you\'ve been signed up! Please look for our confirmation email.', 'mailchimp' );
 		}
 
+		// phpcs:ignore WordPress.Security.NonceVerification.Missing -- Nonce check is already done in the request_handler() function.
+		$form_id = isset( $_POST['mailchimp_sf_form_id'] ) ? Mailchimp_Forms_Registry::sanitize_form_id( sanitize_text_field( wp_unslash( $_POST['mailchimp_sf_form_id'] ) ) ) : '';
+
 		/**
 		 * Fires after a successful form submission.
 		 *
 		 * @param string $list_id The list ID the user subscribed to.
+		 * @param string $form_id The form ID, or '' for legacy/untracked forms.
 		 */
-		do_action( 'mailchimp_sf_form_submission_success', $list_id );
+		do_action( 'mailchimp_sf_form_submission_success', $list_id, $form_id );
 
 		// Return success message.
 		return $message;
diff --git a/includes/class-mailchimp-forms-registry.php b/includes/class-mailchimp-forms-registry.php
new file mode 100644
index 00000000..7b514ce2
--- /dev/null
+++ b/includes/class-mailchimp-forms-registry.php
@@ -0,0 +1,171 @@
+<?php
+/**
+ * Registry of block-based signup forms.
+ *
+ * Stores a stable `form_id` to human-readable title mapping so the analytics
+ * dashboard can label per-form data. Rows are upserted when a host post is
+ * saved and are never deleted, so historical labels keep resolving.
+ *
+ * @package Mailchimp
+ */
+
+// Exit if accessed directly.
+if ( ! defined( 'ABSPATH' ) ) {
+	exit;
+}
+
+/**
+ * Class Mailchimp_Forms_Registry
+ */
+class Mailchimp_Forms_Registry {
+
+	/**
+	 * Database version for the forms registry table.
+	 *
+	 * @var string
+	 */
+	const DB_VERSION = '1.0.0';
+
+	/**
+	 * Initialize the class.
+	 */
+	public function init() {
+		add_action( 'save_post', array( $this, 'sync_post_forms' ), 10, 2 );
+	}
+
+	/**
+	 * Get the forms registry table name.
+	 *
+	 * @return string
+	 */
+	public static function get_table_name() {
+		global $wpdb;
+		return $wpdb->prefix . 'mailchimp_sf_forms';
+	}
+
+	/**
+	 * Create the forms registry table.
+	 */
+	public static function create_table() {
+		global $wpdb;
+
+		$table_name      = self::get_table_name();
+		$charset_collate = $wpdb->get_charset_collate();
+
+		$sql = "CREATE TABLE {$table_name} (
+			form_id varchar(50) NOT NULL,
+			title varchar(255) NOT NULL DEFAULT '',
+			created_at datetime NOT NULL DEFAULT CURRENT_TIMESTAMP,
+			updated_at datetime NOT NULL DEFAULT CURRENT_TIMESTAMP,
+			PRIMARY KEY  (form_id)
+		) {$charset_collate};";
+
+		require_once ABSPATH . 'wp-admin/includes/upgrade.php';
+		dbDelta( $sql );
+
+		update_option( 'mailchimp_sf_forms_db_version', self::DB_VERSION );
+	}
+
+	/**
+	 * Validate and normalize a form ID.
+	 *
+	 * Accepts a UUID (the value minted by the block editor) and returns it
+	 * lower-cased. Anything else, including an empty value, returns ''
+	 *
+	 * @param mixed $form_id The candidate form ID.
+	 * @return string The valid UUID, or '' if not valid.
+	 */
+	public static function sanitize_form_id( $form_id ) {
+		if ( ! is_string( $form_id ) ) {
+			return '';
+		}
+
+		$form_id = strtolower( trim( $form_id ) );
+
+		if ( '' === $form_id ) {
+			return '';
+		}
+
+		return preg_match( '/^[0-9a-f]{8}-[0-9a-f]{4}-[0-9a-f]{4}-[0-9a-f]{4}-[0-9a-f]{12}$/', $form_id ) ? $form_id : '';
+	}
+
+	/**
+	 * Sync the registry with the Mailchimp forms found in a saved post.
+	 *
+	 * @param int     $post_id The post ID.
+	 * @param WP_Post $post    The post object.
+	 */
+	public function sync_post_forms( $post_id, $post ) {
+		// Skip autosaves and revisions.
+		if ( wp_is_post_autosave( $post_id ) || wp_is_post_revision( $post_id ) ) {
+			return;
+		}
+
+		// Only parse posts that actually contain the block.
+		if ( ! $post instanceof WP_Post || ! has_block( 'mailchimp/mailchimp', $post ) ) {
+			return;
+		}
+
+		$forms = $this->extract_forms( parse_blocks( $post->post_content ) );
+
+		foreach ( $forms as $form_id => $title ) {
+			$this->upsert( $form_id, $title );
+		}
+	}
+
+	/**
+	 * Recursively extract Mailchimp form IDs and titles from parsed blocks.
+	 *
+	 * @param array $blocks Parsed blocks.
+	 * @param array $forms  Accumulator of `form_id => title`.
+	 * @return array
+	 */
+	private function extract_forms( $blocks, $forms = array() ) {
+		foreach ( $blocks as $block ) {
+			if ( 'mailchimp/mailchimp' === ( $block['blockName'] ?? '' ) ) {
+				$attrs   = $block['attrs'] ?? array();
+				$form_id = self::sanitize_form_id( $attrs['formId'] ?? '' );
+
+				if ( '' !== $form_id ) {
+					// Fall back to the form header when no title is set.
+					$title             = $attrs['formTitle'] ?? '';
+					$title             = '' !== $title ? $title : ( $attrs['header'] ?? '' );
+					$forms[ $form_id ] = sanitize_text_field( $title );
+				}
+			}
+
+			if ( ! empty( $block['innerBlocks'] ) ) {
+				$forms = $this->extract_forms( $block['innerBlocks'], $forms );
+			}
+		}
+
+		return $forms;
+	}
+
+	/**
+	 * Insert or update a registry row.
+	 *
+	 * @param string $form_id The form ID (already validated).
+	 * @param string $title   The form title.
+	 */
+	public function upsert( $form_id, $title ) {
+		global $wpdb;
+
+		$table_name = self::get_table_name();
+		$now        = current_time( 'mysql' );
+
+		// phpcs:disable WordPress.DB.DirectDatabaseQuery.DirectQuery, WordPress.DB.DirectDatabaseQuery.NoCaching, WordPress.DB.PreparedSQL.InterpolatedNotPrepared
+		$wpdb->query(
+			$wpdb->prepare(
+				"INSERT INTO {$table_name} (form_id, title, created_at, updated_at)
+				VALUES (%s, %s, %s, %s)
+				ON DUPLICATE KEY UPDATE title = VALUES(title), updated_at = VALUES(updated_at)",
+				$form_id,
+				$title,
+				$now,
+				$now
+			)
+		);
+		// phpcs:enable WordPress.DB.DirectDatabaseQuery.DirectQuery, WordPress.DB.DirectDatabaseQuery.NoCaching, WordPress.DB.PreparedSQL.InterpolatedNotPrepared
+	}
+}
diff --git a/mailchimp.php b/mailchimp.php
index 1ff709c4..fec64706 100644
--- a/mailchimp.php
+++ b/mailchimp.php
@@ -124,6 +124,11 @@ function () {
 $analytics_data = new Mailchimp_Analytics_Data();
 $analytics_data->init();
 
+// Forms registry (form_id -> title) for per-form analytics labels.
+require_once plugin_dir_path( __FILE__ ) . 'includes/class-mailchimp-forms-registry.php';
+$forms_registry = new Mailchimp_Forms_Registry();
+$forms_registry->init();
+
 // Subscriber activity (Mailchimp Activity API) data class.
 require_once plugin_dir_path( __FILE__ ) . 'includes/class-mailchimp-subscriber-activity.php';
 $subscriber_activity = new Mailchimp_Subscriber_Activity();
diff --git a/mailchimp_upgrade.php b/mailchimp_upgrade.php
index 4b2d41e8..2b99c7d9 100644
--- a/mailchimp_upgrade.php
+++ b/mailchimp_upgrade.php
@@ -50,6 +50,25 @@ function mailchimp_sf_maybe_create_analytics_table() {
 
 add_action( 'plugins_loaded', 'mailchimp_sf_maybe_create_analytics_table', 20 );
 
+/**
+ * Ensure the forms registry table exists and is at the current schema version.
+ *
+ * Runs independently of mailchimp_version_check().
+ *
+ * @return void
+ */
+function mailchimp_sf_maybe_create_forms_table() {
+	if ( ! class_exists( 'Mailchimp_Forms_Registry' ) ) {
+		return;
+	}
+	if ( Mailchimp_Forms_Registry::DB_VERSION === get_option( 'mailchimp_sf_forms_db_version' ) ) {
+		return;
+	}
+	Mailchimp_Forms_Registry::create_table();
+}
+
+add_action( 'plugins_loaded', 'mailchimp_sf_maybe_create_forms_table', 20 );
+
 /**
  * Version 1.6.0 update routine
  *   - Remove MonkeyRewards checkbox option
diff --git a/tests/cypress/e2e/block.test.js b/tests/cypress/e2e/block.test.js
index 6ba5f7ec..902a4f6b 100644
--- a/tests/cypress/e2e/block.test.js
+++ b/tests/cypress/e2e/block.test.js
@@ -40,6 +40,41 @@ describe('Block Tests', () => {
 		});
 	});
 
+	it('Block form has a stable analytics form ID wired through tracking', () => {
+		const uuid = /^[0-9a-f]{8}-[0-9a-f]{4}-[0-9a-f]{4}-[0-9a-f]{4}-[0-9a-f]{12}$/;
+
+		cy.intercept('POST', '**/admin-ajax.php').as('ajax');
+		cy.visit(`/?p=${postId}`);
+
+		// Rendered form carries a UUID data-form-id and a matching hidden input.
+		cy.get('.mc_signup_form')
+			.should('have.attr', 'data-form-id')
+			.and('match', uuid);
+
+		cy.get('.mc_signup_form')
+			.invoke('attr', 'data-form-id')
+			.then((formId) => {
+				cy.get('input[name="mailchimp_sf_form_id"]').should('have.value', formId);
+
+				// The view ping includes the form_id.
+				cy.wait('@ajax').then((interception) => {
+					expect(interception.request.body).to.include('mailchimp_sf_track_form_view');
+					expect(interception.request.body).to.include(formId);
+				});
+
+				// The registry table has a row for this form.
+				cy.wpCli(
+					`wp db query "SELECT COUNT(*) FROM wp_mailchimp_sf_forms WHERE form_id = '${formId}'" --skip-column-names`,
+				).then((res) => {
+					expect(res.stdout.trim()).to.eq('1');
+				});
+
+				// The ID survives a reload (persisted in post content).
+				cy.reload();
+				cy.get('.mc_signup_form').should('have.attr', 'data-form-id', formId);
+			});
+	});
+
 	it('Admin can set header and sub-header in block', () => {
 		cy.visit(`/wp-admin/post.php?post=${postId}&action=edit`);