diff --git a/src/commands/emulator.ts b/src/commands/emulator.ts
index 002dfa3..8a89260 100644
--- a/src/commands/emulator.ts
+++ b/src/commands/emulator.ts
@@ -3,6 +3,7 @@ import {logHelpEmulator} from '../help/emulator.help';
 import {logHelpEmulatorStart} from '../help/emulator.start.help';
 import {logHelpEmulatorWait} from '../help/emulator.wait.help';
 import {clear} from '../services/emulator/clear.services';
+import {pull} from '../services/emulator/pull.services';
 import {start} from '../services/emulator/start.services';
 import {stop} from '../services/emulator/stop.services';
 import {wait} from '../services/emulator/wait.services';
@@ -23,6 +24,9 @@ export const emulator = async (args?: string[]) => {
     case 'clear':
       await clear();
       break;
+    case 'pull':
+      await pull();
+      break;
     default:
       console.log(red('Unknown subcommand.'));
       logHelpEmulator(args);
diff --git a/src/constants/help.constants.ts b/src/constants/help.constants.ts
index 32fc76f..d5e913b 100644
--- a/src/constants/help.constants.ts
+++ b/src/constants/help.constants.ts
@@ -34,6 +34,7 @@ export const HOSTING_PRUNE_DESCRIPTION =
 export const EMULATOR_START_DESCRIPTION = 'Start the emulator for local development.';
 export const EMULATOR_WAIT_DESCRIPTION = 'Wait until the emulator is ready.';
 export const EMULATOR_CLEAR_DESCRIPTION = 'Clear the local emulator state (volume and container).';
+export const EMULATOR_PULL_DESCRIPTION = 'Pull the latest emulator image.';
 
 export const FUNCTIONS_PUBLISH_DESCRIPTION = 'Publish a new version of your serverless functions.';
 export const FUNCTIONS_UPGRADE_DESCRIPTION = 'Upgrade your serverless functions.';
diff --git a/src/help/emulator.help.ts b/src/help/emulator.help.ts
index a578690..91b940d 100644
--- a/src/help/emulator.help.ts
+++ b/src/help/emulator.help.ts
@@ -2,6 +2,7 @@ import {cyan, green, magenta, yellow} from 'kleur';
 import {
   EMULATOR_CLEAR_DESCRIPTION,
   EMULATOR_DESCRIPTION,
+  EMULATOR_PULL_DESCRIPTION,
   EMULATOR_START_DESCRIPTION,
   EMULATOR_WAIT_DESCRIPTION
 } from '../constants/help.constants';
@@ -12,6 +13,7 @@ const usage = `Usage: ${green('juno')} ${cyan('emulator')} ${magenta('<subcomman
 
 Subcommands:
   ${magenta('clear')}               ${EMULATOR_CLEAR_DESCRIPTION}
+  ${magenta('pull')}                ${EMULATOR_PULL_DESCRIPTION}
   ${magenta('start')}               ${EMULATOR_START_DESCRIPTION}
   ${magenta('stop')}                Stop the local network.
   ${magenta('wait')}                ${EMULATOR_WAIT_DESCRIPTION}`;
diff --git a/src/services/emulator/_runner.services.ts b/src/services/emulator/_runner.services.ts
index 754b890..59c9e6d 100644
--- a/src/services/emulator/_runner.services.ts
+++ b/src/services/emulator/_runner.services.ts
@@ -1,8 +1,9 @@
 import {nonNullish} from '@dfinity/utils';
 import {assertAnswerCtrlC, execute, spawn} from '@junobuild/cli-tools';
 import {type EmulatorPorts} from '@junobuild/config';
-import {red, yellow} from 'kleur';
+import {green, red, yellow} from 'kleur';
 import {basename, join} from 'node:path';
+import ora from 'ora';
 import prompts from 'prompts';
 import {readEmulatorConfig} from '../../configs/emulator.config';
 import {junoConfigExist, junoConfigFile} from '../../configs/juno.config';
@@ -55,6 +56,14 @@ export const clearContainerAndVolume = async () => {
   await runWithConfig({fn});
 };
 
+export const pullImage = async () => {
+  const fn: RunWithConfigFn = async (args) => {
+    await pullEmulator(args);
+  };
+
+  await runWithConfig({fn});
+};
+
 type RunWithConfigFn = (params: {config: CliEmulatorConfig}) => Promise<void>;
 
 const runWithConfig = async ({fn}: {fn: RunWithConfigFn}) => {
@@ -299,6 +308,39 @@ const clearEmulator = async ({config: {config, derivedConfig}}: {config: CliEmul
   });
 };
 
+const pullEmulator = async ({config: {derivedConfig}}: {config: CliEmulatorConfig}) => {
+  const {runner, image} = derivedConfig;
+
+  await confirmAndExit(
+    `Are you sure you want to pull the emulator image "${image}"? You will need to ${yellow('clear')} the emulator afterward to apply the update.`
+  );
+
+  const spinner = ora('Pulling...').start();
+
+  try {
+    await spawn({
+      command: runner,
+      args: ['pull', image],
+      stdout: (o) => {
+        // We print out to display some sort of progression
+        console.log(o);
+      },
+      silentOut: true
+    });
+
+    spinner.stop();
+
+    console.log('\nDone ✅\n');
+
+    console.log(
+      `Run ${yellow('juno emulator clear')} to reset the state, then ${green('juno emulator start')} to use the updated image.`
+    );
+  } catch (error: unknown) {
+    spinner.stop();
+    throw error;
+  }
+};
+
 const assertContainerRunning = async ({
   containerName,
   runner
diff --git a/src/services/emulator/pull.services.ts b/src/services/emulator/pull.services.ts
new file mode 100644
index 0000000..f0b388c
--- /dev/null
+++ b/src/services/emulator/pull.services.ts
@@ -0,0 +1,5 @@
+import {pullImage} from './_runner.services';
+
+export const pull = async () => {
+  await pullImage();
+};