diff --git a/skills-manifest.json b/skills-manifest.json
index d430d372e7..77daa2239e 100644
--- a/skills-manifest.json
+++ b/skills-manifest.json
@@ -46,8 +46,8 @@
       "files": 10
     },
     "media-use": {
-      "hash": "14ea99a7f4d750cd",
-      "files": 116
+      "hash": "6c4aa8649e1eaf99",
+      "files": 121
     },
     "motion-graphics": {
       "hash": "96ed2f7d8051b009",
diff --git a/skills/media-use/SKILL.md b/skills/media-use/SKILL.md
index c00040dcfe..5d2066103d 100644
--- a/skills/media-use/SKILL.md
+++ b/skills/media-use/SKILL.md
@@ -135,6 +135,8 @@ node <SKILL_DIR>/scripts/resolve.mjs --type lut --intent "teal orange blockbuste
 | `--provider`    | Force one generator (e.g. `codex`, `mflux`, `kokoro`, `heygen`)                      |
 | `--adopt`       | Bulk-import existing assets/ into manifest                                           |
 | `--doctor`      | Check local CLI dependencies; no manifest changes                                    |
+| `--stats`       | Print local usage stats from `.media/` and `~/.media`; no manifest changes           |
+| `--days N`      | Limit `--stats` to timestamped records/misses from the last N days                   |
 | `--json`        | Output JSON instead of one-line result                                               |
 
 ## Reuse before you resolve
@@ -316,11 +318,24 @@ Assets are cached automatically on resolve. Every resolved/ingested asset is aut
 
 For a _semantically_ similar (not identical) need in another project, the exact-match floor won't fire — use [Reuse before you resolve](#reuse-before-you-resolve): `--candidates` lists the global assets, and `--reuse <sha>` imports the one you pick. This is how a track resolved in one project gets reused in the next when the wording differs.
 
+## Usage stats
+
+Use `resolve --stats` for a local, shareable report over the current project's `.media/` manifest, the global `~/.media/` cache, and local resolve misses. Human output is compact; add `--json` for a single machine-readable object, and `--days N` to window timestamped records.
+
+```bash
+node <SKILL_DIR>/scripts/resolve.mjs --stats --project . --days 7
+# media-use stats
+# total resolves: 12
+# misses: 2
+# hit rate: 86%
+```
+
 ## Files
 
 - `.media/manifest.jsonl`: machine SSOT, one JSON record per line
 - `.media/index.md`: agent-readable table (id, type, dur, dims, path, description)
 - `~/.media/`: global cross-project reuse cache (content-addressed, SHA-256)
+- `~/.media/misses.jsonl`: local-only resolve misses, including intent text for `--stats`
 
 ## Audio engine: voiceover, music, SFX, captions, transcription
 
@@ -389,3 +404,12 @@ resolve never waits on or fails from telemetry).
 
 Opt out with `DO_NOT_TRACK=1` or `HYPERFRAMES_NO_TELEMETRY=1` (also off in CI and
 dev). Same public PostHog project key and opt-outs as the `hyperframes` CLI.
+
+## Privacy
+
+media-use uses the same shared install id as the `hyperframes` CLI/studio
+(`~/.hyperframes/config.json`). When you are signed in to HeyGen, usage is
+linked to your account email, or username when email is unavailable, matching
+the CLI behavior. The events stay coarse: media type, source, provider, and
+small counts only; intent text and paths stay local. Disable telemetry with
+`HYPERFRAMES_NO_TELEMETRY=1` or `DO_NOT_TRACK=1`.
diff --git a/skills/media-use/references/telemetry-dashboard.md b/skills/media-use/references/telemetry-dashboard.md
new file mode 100644
index 0000000000..11df43b378
--- /dev/null
+++ b/skills/media-use/references/telemetry-dashboard.md
@@ -0,0 +1,50 @@
+# media-use usage dashboard (PostHog)
+
+Reproducible definition of the media-use usage dashboard. The dashboard answers
+"how much is media-use used, for what, is reuse working, and what can't it
+satisfy" from the telemetry `scripts/lib/telemetry.mjs` already emits. Build it
+in PostHog project **Hyperframes (356858)**; this doc is the source of truth so
+it can be recreated. Local complement: `resolve --stats` (same questions, from
+`.media/` + `~/.media`, no PostHog access needed).
+
+## Identity (see `scripts/lib/telemetry.mjs`)
+
+Events attribute to the **same PostHog person as the hyperframes CLI and studio**
+— the shared install id in `~/.hyperframes/config.json` (`anonymousId`), stitched
+to the HeyGen account (`$identify`, `distinct_id` = email/username) on sign-in.
+Not fully anonymous by design; pseudonymous before sign-in, account-linked after.
+`$ip:null`. Opt-out: `HYPERFRAMES_NO_TELEMETRY=1` / `DO_NOT_TRACK=1` (also CI, dev).
+
+## Event catalog (verified present in-project)
+
+Every event carries `surface: "media-use"`. Event **properties are coarse** —
+never intent text, file names, or paths.
+
+| Event                                                                  | Fires on                                  | Key properties                                                         |
+| ---------------------------------------------------------------------- | ----------------------------------------- | ---------------------------------------------------------------------- |
+| `media_use_resolve`                                                    | a resolve that produced/returned an asset | `type`, `source`, `provider`, `via`, `local_only`, `provider_override` |
+| `media_use_resolve_miss`                                               | a resolve that found nothing              | `type`, `local_only`, `provider_override` (no intent)                  |
+| `media_use_candidates`                                                 | `--candidates` / `--dry-run` listing      | `type`, counts                                                         |
+| `media_use_doctor_run`                                                 | `--doctor`                                | `ok`, `checks_failed`, `failed[]`                                      |
+| `media_use_compare`                                                    | `grade-compare` / `compare`               | `command`, `cells`, `truncated`, `total`, `render_ready_timed_out`     |
+| `media_use_transcribe` · `media_use_duck` · `media_use_transcript_cut` | audio-engine ops                          | op-specific                                                            |
+
+## Dashboard tiles
+
+1. **Invocation volume** — `query-trends`, count of `media_use_resolve` over time (daily). "How much."
+2. **By media type** — `media_use_resolve` broken down by `type` (bgm/sfx/image/icon/logo/voice/grade/lut). "For what."
+3. **Resolve hit-rate** — trends formula: `A / (A + B)` where A = `media_use_resolve`, B = `media_use_resolve_miss`. "Is the catalog covering needs."
+4. **Provider mix** — `media_use_resolve` broken down by `provider`; a second tile by `via` (`url` / `params-fallback` / `params`) to catch CDN→params LUT downgrades.
+5. **Top misses** — `media_use_resolve_miss` broken down by `type` (the tuning signal — pair with local `resolve --stats`, which also shows the missed _intents_ that telemetry deliberately omits).
+6. **Doctor health** — `media_use_doctor_run` broken down by `failed[]` (which dependency check fails most) + `checks_failed` distribution.
+7. **Compare cost** — `media_use_compare` by `command`, plus `truncated` / `render_ready_timed_out` rates (observe before lifting the 16-cell cap).
+8. **Adoption (optional)** — if the `first_run` property ships (plan U5), segment `media_use_resolve` first-run vs repeat.
+
+## Recreate via the PostHog MCP
+
+For each tile: `read-data-schema` to confirm the event/property, then a
+`query-*` tool (`query-trends` for 1–7), then `insight-create`, then
+`dashboard-create` collecting the insights. Keep names prefixed `media-use:` so
+the dashboard is greppable. Cross-surface note: because identity is shared with
+CLI/studio, you can also break these down by the same person across `cli_command*`
+and `studio:*` events.
diff --git a/skills/media-use/scripts/lib/misses.mjs b/skills/media-use/scripts/lib/misses.mjs
new file mode 100644
index 0000000000..585bb96384
--- /dev/null
+++ b/skills/media-use/scripts/lib/misses.mjs
@@ -0,0 +1,49 @@
+import { appendFileSync, existsSync, mkdirSync, readFileSync } from "node:fs";
+import { homedir } from "node:os";
+import { join } from "node:path";
+
+const MISSES_FILE = "misses.jsonl";
+
+function missesPath() {
+  return join(homedir(), ".media", MISSES_FILE);
+}
+
+export function recordMiss({ type, intent, provider_override, local_only }) {
+  try {
+    const dir = join(homedir(), ".media");
+    mkdirSync(dir, { recursive: true });
+    appendFileSync(
+      join(dir, MISSES_FILE),
+      JSON.stringify({
+        ts: new Date().toISOString(),
+        type,
+        intent,
+        provider_override: !!provider_override,
+        local_only: !!local_only,
+      }) + "\n",
+    );
+  } catch {
+    // local miss logging is best-effort; never surface into resolve
+  }
+}
+
+export function readMisses() {
+  const p = missesPath();
+  try {
+    if (!existsSync(p)) return [];
+    const raw = readFileSync(p, "utf8");
+    const records = [];
+    for (const line of raw.split(/\r?\n/)) {
+      const trimmed = line.trim();
+      if (!trimmed) continue;
+      try {
+        records.push(JSON.parse(trimmed));
+      } catch {
+        // skip malformed local lines, don't crash stats
+      }
+    }
+    return records;
+  } catch {
+    return [];
+  }
+}
diff --git a/skills/media-use/scripts/lib/misses.test.mjs b/skills/media-use/scripts/lib/misses.test.mjs
new file mode 100644
index 0000000000..d9b2585662
--- /dev/null
+++ b/skills/media-use/scripts/lib/misses.test.mjs
@@ -0,0 +1,78 @@
+import { strict as assert } from "node:assert";
+import { test } from "node:test";
+import { existsSync, mkdirSync, mkdtempSync, readFileSync, rmSync, writeFileSync } from "node:fs";
+import { tmpdir } from "node:os";
+import { join } from "node:path";
+import { readMisses, recordMiss } from "./misses.mjs";
+
+function sandbox() {
+  const root = mkdtempSync(join(tmpdir(), "mu-misses-"));
+  const home = join(root, "home");
+  mkdirSync(home, { recursive: true });
+  process.env.HOME = home;
+  return { root, home };
+}
+
+function restoreEnv(saved) {
+  for (const k of Object.keys(process.env)) if (!(k in saved)) delete process.env[k];
+  Object.assign(process.env, saved);
+}
+
+test("recordMiss appends a well-formed local miss", () => {
+  const savedEnv = { ...process.env };
+  const { root, home } = sandbox();
+  try {
+    recordMiss({ type: "bgm", intent: "moody synth pulse", provider_override: true });
+    const misses = readMisses();
+    assert.equal(misses.length, 1);
+    assert.equal(misses[0].type, "bgm");
+    assert.equal(misses[0].intent, "moody synth pulse");
+    assert.equal(misses[0].provider_override, true);
+    assert.equal(misses[0].local_only, false);
+    assert.ok(!Number.isNaN(Date.parse(misses[0].ts)));
+
+    const raw = readFileSync(join(home, ".media/misses.jsonl"), "utf8");
+    assert.match(raw, /moody synth pulse/);
+  } finally {
+    restoreEnv(savedEnv);
+    rmSync(root, { recursive: true, force: true });
+  }
+});
+
+test("recordMiss swallows filesystem failures", () => {
+  const savedEnv = { ...process.env };
+  const { root, home } = sandbox();
+  try {
+    writeFileSync(join(home, ".media"), "not a directory");
+    assert.doesNotThrow(() =>
+      recordMiss({ type: "image", intent: "unwritable", local_only: true }),
+    );
+    assert.equal(existsSync(join(home, ".media/misses.jsonl")), false);
+  } finally {
+    restoreEnv(savedEnv);
+    rmSync(root, { recursive: true, force: true });
+  }
+});
+
+test("readMisses skips corrupt lines", () => {
+  const savedEnv = { ...process.env };
+  const { root, home } = sandbox();
+  try {
+    mkdirSync(join(home, ".media"), { recursive: true });
+    writeFileSync(
+      join(home, ".media/misses.jsonl"),
+      [
+        JSON.stringify({ ts: "2026-07-09T00:00:00.000Z", type: "bgm", intent: "one" }),
+        "{not json",
+        JSON.stringify({ ts: "2026-07-09T00:00:01.000Z", type: "sfx", intent: "two" }),
+      ].join("\n"),
+    );
+    assert.deepEqual(
+      readMisses().map((miss) => miss.intent),
+      ["one", "two"],
+    );
+  } finally {
+    restoreEnv(savedEnv);
+    rmSync(root, { recursive: true, force: true });
+  }
+});
diff --git a/skills/media-use/scripts/lib/stats.mjs b/skills/media-use/scripts/lib/stats.mjs
new file mode 100644
index 0000000000..39611971cc
--- /dev/null
+++ b/skills/media-use/scripts/lib/stats.mjs
@@ -0,0 +1,117 @@
+import { statSync } from "node:fs";
+import { readGlobalManifest } from "./cache.mjs";
+import { readManifest } from "./manifest.mjs";
+import { readMisses } from "./misses.mjs";
+
+const TOP_MISSES = 5;
+
+function emptyReport() {
+  return {
+    total_resolves: 0,
+    by_type: {},
+    by_source: {},
+    by_provider: {},
+    by_via: {},
+    misses: 0,
+    hit_rate: null,
+    top_missed_intents: {},
+    global_cache_assets: 0,
+    global_cache_disk_bytes: 0,
+    cross_project_reuse: 0,
+  };
+}
+
+function increment(map, key) {
+  if (!key) return;
+  map[key] = (map[key] || 0) + 1;
+}
+
+function timestampOf(record) {
+  return record?.ts || record?.timestamp || record?.created_at || record?.createdAt || null;
+}
+
+function inWindow(record, cutoff) {
+  if (!cutoff) return true;
+  const ts = timestampOf(record);
+  // Older manifest records may not carry a timestamp; keep them in the report
+  // because --days can only window records/misses that carry a ts/timestamp.
+  if (!ts) return true;
+  const time = Date.parse(ts);
+  return Number.isNaN(time) ? true : time >= cutoff;
+}
+
+function sourceOf(record) {
+  return record?._source || record?.source || record?.provenance?.source || "unknown";
+}
+
+function normalizeIntent(intent) {
+  return String(intent ?? "")
+    .trim()
+    .toLowerCase()
+    .replace(/\s+/g, " ");
+}
+
+function topMissedIntents(misses) {
+  const grouped = {};
+  for (const miss of misses) {
+    const type = miss?.type || "unknown";
+    const intent = normalizeIntent(miss?.intent);
+    if (!intent) continue;
+    grouped[type] ||= {};
+    grouped[type][intent] = (grouped[type][intent] || 0) + 1;
+  }
+  const out = {};
+  for (const [type, intents] of Object.entries(grouped)) {
+    out[type] = Object.entries(intents)
+      .map(([intent, count]) => ({ intent, count }))
+      .sort((a, b) => b.count - a.count || a.intent.localeCompare(b.intent))
+      .slice(0, TOP_MISSES);
+  }
+  return out;
+}
+
+function diskBytes(records) {
+  let total = 0;
+  for (const record of records) {
+    const p = record?.cached_path || record?.path;
+    if (!p) continue;
+    try {
+      total += statSync(p).size;
+    } catch {
+      // cache entries can outlive files; stats skips missing files
+    }
+  }
+  return total;
+}
+
+export function buildStats({ projectDir, days, now = Date.now() } = {}) {
+  // Only a positive finite --days windows the report; null / NaN / <= 0 mean
+  // "all time" rather than silently excluding everything (a negative cutoff
+  // would land in the future and drop every record). The reads below are each
+  // best-effort (they return [] / skip on IO errors), so there is no top-level
+  // catch masking a real logic bug as an all-zero "no usage" report.
+  const n = Number(days);
+  const cutoff = Number.isFinite(n) && n > 0 ? Number(now) - n * 24 * 60 * 60 * 1000 : null;
+  const records = (projectDir ? readManifest(projectDir) : []).filter((r) => inWindow(r, cutoff));
+  const misses = readMisses().filter((miss) => inWindow(miss, cutoff));
+  const globalRecords = readGlobalManifest();
+  const report = emptyReport();
+
+  report.total_resolves = records.length;
+  report.misses = misses.length;
+  for (const record of records) {
+    increment(report.by_type, record?.type || "unknown");
+    increment(report.by_source, sourceOf(record));
+    increment(report.by_provider, record?.provenance?.provider);
+    increment(report.by_via, record?.provenance?.via);
+  }
+
+  const attempts = report.total_resolves + report.misses;
+  report.hit_rate = attempts === 0 ? null : report.total_resolves / attempts;
+  report.top_missed_intents = topMissedIntents(misses);
+  report.global_cache_assets = globalRecords.length;
+  report.global_cache_disk_bytes = diskBytes(globalRecords);
+  report.cross_project_reuse = globalRecords.filter((r) => r?.provenance?.reused_by).length;
+
+  return report;
+}
diff --git a/skills/media-use/scripts/lib/stats.test.mjs b/skills/media-use/scripts/lib/stats.test.mjs
new file mode 100644
index 0000000000..ff0b6b466e
--- /dev/null
+++ b/skills/media-use/scripts/lib/stats.test.mjs
@@ -0,0 +1,165 @@
+import { strict as assert } from "node:assert";
+import { test } from "node:test";
+import { mkdirSync, mkdtempSync, rmSync, writeFileSync } from "node:fs";
+import { tmpdir } from "node:os";
+import { join } from "node:path";
+import { buildStats } from "./stats.mjs";
+
+function sandbox() {
+  const root = mkdtempSync(join(tmpdir(), "mu-stats-"));
+  const home = join(root, "home");
+  const projectDir = join(root, "project");
+  mkdirSync(home, { recursive: true });
+  mkdirSync(projectDir, { recursive: true });
+  process.env.HOME = home;
+  return { root, home, projectDir };
+}
+
+function restoreEnv(saved) {
+  for (const k of Object.keys(process.env)) if (!(k in saved)) delete process.env[k];
+  Object.assign(process.env, saved);
+}
+
+function seedManifest(dir, records) {
+  mkdirSync(join(dir, ".media"), { recursive: true });
+  writeFileSync(
+    join(dir, ".media/manifest.jsonl"),
+    records.map((record) => JSON.stringify(record)).join("\n") + "\n",
+  );
+}
+
+function isoDaysAgo(days) {
+  return new Date(Date.now() - days * 24 * 60 * 60 * 1000).toISOString();
+}
+
+test("buildStats aggregates resolves, misses, providers, sources, and reuse", () => {
+  const savedEnv = { ...process.env };
+  const { root, home, projectDir } = sandbox();
+  try {
+    seedManifest(projectDir, [
+      {
+        id: "bgm_001",
+        type: "bgm",
+        source: "search",
+        ts: isoDaysAgo(0),
+        provenance: { provider: "heygen.audio.sounds", prompt: "upbeat", via: "url" },
+      },
+      {
+        id: "image_001",
+        type: "image",
+        _source: "reused-explicit",
+        timestamp: isoDaysAgo(0),
+        provenance: { provider: "local", reused_by: "agent" },
+      },
+      {
+        id: "bgm_002",
+        type: "bgm",
+        source: "generated",
+        provenance: { provider: "codex" },
+      },
+    ]);
+    const cachedFile = join(home, ".media/mu-v1-cache/asset.wav");
+    mkdirSync(join(cachedFile, ".."), { recursive: true });
+    writeFileSync(cachedFile, "12345");
+    seedManifest(home, [
+      {
+        id: "bgm_009",
+        type: "bgm",
+        reusable: true,
+        cached_path: cachedFile,
+        provenance: { provider: "heygen.audio.sounds", reused_by: "agent" },
+      },
+    ]);
+    writeFileSync(
+      join(home, ".media/misses.jsonl"),
+      JSON.stringify({
+        ts: isoDaysAgo(0),
+        type: "bgm",
+        intent: "dark cinematic riser",
+      }) + "\n",
+      { flag: "a" },
+    );
+
+    const stats = buildStats({ projectDir });
+    assert.equal(stats.total_resolves, 3);
+    assert.deepEqual(stats.by_type, { bgm: 2, image: 1 });
+    assert.deepEqual(stats.by_source, { search: 1, "reused-explicit": 1, generated: 1 });
+    assert.equal(stats.by_provider["heygen.audio.sounds"], 1);
+    assert.equal(stats.by_via.url, 1);
+    assert.equal(stats.misses, 1);
+    assert.equal(stats.hit_rate, 0.75);
+    assert.deepEqual(stats.top_missed_intents.bgm[0], {
+      intent: "dark cinematic riser",
+      count: 1,
+    });
+    assert.equal(stats.global_cache_assets, 1);
+    assert.equal(stats.global_cache_disk_bytes, 5);
+    assert.equal(stats.cross_project_reuse, 1);
+  } finally {
+    restoreEnv(savedEnv);
+    rmSync(root, { recursive: true, force: true });
+  }
+});
+
+test("buildStats returns a zeroed report when nothing exists", () => {
+  const savedEnv = { ...process.env };
+  const { root, projectDir } = sandbox();
+  try {
+    const stats = buildStats({ projectDir });
+    assert.equal(stats.total_resolves, 0);
+    assert.deepEqual(stats.by_type, {});
+    assert.deepEqual(stats.by_source, {});
+    assert.deepEqual(stats.by_provider, {});
+    assert.deepEqual(stats.by_via, {});
+    assert.equal(stats.misses, 0);
+    assert.equal(stats.hit_rate, null);
+    assert.deepEqual(stats.top_missed_intents, {});
+    assert.equal(stats.global_cache_assets, 0);
+    assert.equal(stats.global_cache_disk_bytes, 0);
+    assert.equal(stats.cross_project_reuse, 0);
+  } finally {
+    restoreEnv(savedEnv);
+    rmSync(root, { recursive: true, force: true });
+  }
+});
+
+test("buildStats returns JSON-safe output", () => {
+  const savedEnv = { ...process.env };
+  const { root, projectDir } = sandbox();
+  try {
+    const stats = buildStats({ projectDir });
+    assert.deepEqual(JSON.parse(JSON.stringify(stats)), stats);
+  } finally {
+    restoreEnv(savedEnv);
+    rmSync(root, { recursive: true, force: true });
+  }
+});
+
+test("buildStats applies days window to timestamped records and misses", () => {
+  const savedEnv = { ...process.env };
+  const { root, home, projectDir } = sandbox();
+  try {
+    seedManifest(projectDir, [
+      { id: "bgm_old", type: "bgm", ts: isoDaysAgo(100), provenance: { provider: "old" } },
+      { id: "bgm_new", type: "bgm", ts: isoDaysAgo(1), provenance: { provider: "new" } },
+      { id: "image_untimed", type: "image", provenance: { provider: "none" } },
+    ]);
+    mkdirSync(join(home, ".media"), { recursive: true });
+    writeFileSync(
+      join(home, ".media/misses.jsonl"),
+      [
+        JSON.stringify({ ts: isoDaysAgo(100), type: "bgm", intent: "old miss" }),
+        JSON.stringify({ ts: isoDaysAgo(1), type: "bgm", intent: "new miss" }),
+      ].join("\n"),
+    );
+
+    const stats = buildStats({ projectDir, days: 7 });
+    assert.equal(stats.total_resolves, 2);
+    assert.deepEqual(stats.by_type, { bgm: 1, image: 1 });
+    assert.equal(stats.misses, 1);
+    assert.equal(stats.top_missed_intents.bgm[0].intent, "new miss");
+  } finally {
+    restoreEnv(savedEnv);
+    rmSync(root, { recursive: true, force: true });
+  }
+});
diff --git a/skills/media-use/scripts/lib/telemetry.mjs b/skills/media-use/scripts/lib/telemetry.mjs
index ed82491b28..eefcdc346a 100644
--- a/skills/media-use/scripts/lib/telemetry.mjs
+++ b/skills/media-use/scripts/lib/telemetry.mjs
@@ -1,11 +1,14 @@
-// Anonymous, opt-out usage tracking for media-use, mirroring the hyperframes CLI
-// telemetry (packages/cli/src/telemetry). Answers "is this actually used, and
-// which capabilities" without any PII: we send the media TYPE, the resolution
-// SOURCE, and the winning PROVIDER: never the intent text, file names, or paths.
+// Opt-out usage tracking for media-use, sharing the hyperframes CLI/studio
+// identity (packages/cli/src/telemetry): the same install id from
+// ~/.hyperframes/config.json, plus a $identify to the HeyGen account on sign-in,
+// so a person is one PostHog profile across surfaces — not a fresh id per tool.
+// Not fully anonymous by design (it must dedupe): pseudonymous before sign-in,
+// account-linked after. Event PROPERTIES stay coarse — media TYPE, resolution
+// SOURCE, winning PROVIDER — never the intent text, file names, or paths.
 //
 // Same public PostHog project key as the CLI (a write-only ingestion key, safe
-// to ship), same opt-outs (DO_NOT_TRACK / HYPERFRAMES_NO_TELEMETRY / CI), and
-// $ip:null so no IP is recorded. Fire-and-forget: telemetry never blocks a
+// to ship), same opt-outs (DO_NOT_TRACK / HYPERFRAMES_NO_TELEMETRY / CI / dev),
+// and $ip:null so no IP is recorded. Fire-and-forget: telemetry never blocks a
 // resolve and never throws into it.
 
 import { randomUUID } from "node:crypto";
@@ -16,6 +19,7 @@ import { join } from "node:path";
 const POSTHOG_API_KEY = "phc_zjjbX0PnWxERXrMHhkEJWj9A9BhGVLRReICgsfTMmpx";
 const POSTHOG_HOST = "https://us.i.posthog.com";
 const TIMEOUT_MS = 1500;
+let identifiedAccount = false;
 
 /** True when telemetry must NOT be sent (opt-out envs, CI, dev). */
 export function optedOut() {
@@ -28,47 +32,152 @@ export function optedOut() {
   );
 }
 
-// Stable per-machine anonymous id, persisted in the dir media-use already owns.
+// CLI + studio share one install identity in ~/.hyperframes/config.json
+// (packages/cli/src/telemetry/config.ts — same path, same `anonymousId` /
+// `telemetryNoticeShown` fields). Read and write that same file so media-use is
+// the same PostHog person and shows the notice once per person, not per tool.
+// Computed per call (not a module const) so it honors HOME at runtime — tests
+// sandbox HOME, and os.homedir() re-reads it each call.
+function sharedConfigPath() {
+  return join(homedir(), ".hyperframes", "config.json");
+}
+
+function readSharedConfig() {
+  try {
+    const file = sharedConfigPath();
+    if (existsSync(file)) {
+      const parsed = JSON.parse(readFileSync(file, "utf8"));
+      if (parsed && typeof parsed === "object" && !Array.isArray(parsed)) return parsed;
+    }
+  } catch {
+    // unreadable config → treat as empty; never throw
+  }
+  return {};
+}
+
+function writeSharedConfig(config) {
+  const dir = join(homedir(), ".hyperframes");
+  if (!existsSync(dir)) mkdirSync(dir, { recursive: true });
+  writeFileSync(join(dir, "config.json"), JSON.stringify(config, null, 2) + "\n");
+}
+
+// Adopt a pre-existing media-use-only id (~/.media/anon-id from before this
+// change) so upgraders keep their PostHog persona instead of resetting to a new
+// one — otherwise cross-surface continuity would start over on upgrade.
+function legacyMediaAnonId() {
+  try {
+    const file = join(homedir(), ".media", "anon-id");
+    if (existsSync(file)) {
+      const id = readFileSync(file, "utf8").trim();
+      if (id) return id;
+    }
+  } catch {
+    // ignore
+  }
+  return null;
+}
+
+// Stable per-machine id from the shared config; seeds it (adopting a legacy
+// media-use id when present) if absent.
 function anonymousId() {
-  const dir = join(homedir(), ".media");
-  const file = join(dir, "anon-id");
   try {
-    if (existsSync(file)) return readFileSync(file, "utf8").trim();
-    if (!existsSync(dir)) mkdirSync(dir, { recursive: true });
-    const id = randomUUID();
-    writeFileSync(file, id);
+    const config = readSharedConfig();
+    if (typeof config.anonymousId === "string" && config.anonymousId.trim()) {
+      return config.anonymousId.trim();
+    }
+    const id = legacyMediaAnonId() || randomUUID();
+    writeSharedConfig({ ...config, anonymousId: id });
     return id;
   } catch {
     return "anon"; // best-effort; a shared bucket is fine if the fs is read-only
   }
 }
 
-/**
- * Fire-and-forget a single event to PostHog. Best-effort: awaited with a short
- * timeout so a short-lived script flushes before exit, but any failure (offline,
- * opted out) is swallowed. `properties` must be non-PII (no intent/paths).
- */
-export async function track(event, properties = {}) {
+function heygenAccountDistinctId() {
+  const file = join(process.env.HEYGEN_CONFIG_DIR || join(homedir(), ".heygen"), "credentials");
+  try {
+    if (!existsSync(file)) return null;
+    const raw = readFileSync(file, "utf8").trim();
+    if (!raw.startsWith("{")) return null;
+    const parsed = JSON.parse(raw);
+    if (!parsed || typeof parsed !== "object" || Array.isArray(parsed)) return null;
+    const user = parsed.user;
+    if (!user || typeof user !== "object" || Array.isArray(user)) return null;
+    const id = typeof user.email === "string" && user.email.trim() ? user.email : user.username;
+    return typeof id === "string" && id.trim() ? id.trim() : null;
+  } catch {
+    return null;
+  }
+}
+
+function showTelemetryNotice() {
   if (optedOut()) return;
-  const body = JSON.stringify({
-    api_key: POSTHOG_API_KEY,
-    batch: [
-      {
-        event,
-        properties: { ...properties, surface: "media-use", $ip: null },
-        distinct_id: anonymousId(),
-        timestamp: new Date().toISOString(),
-      },
-    ],
-  });
+  try {
+    const config = readSharedConfig();
+    // Shared with the CLI (config.telemetryNoticeShown): shown once per person
+    // across surfaces, not once per tool.
+    if (config.telemetryNoticeShown === true) return;
+    console.error(
+      [
+        "media-use sends usage telemetry: media type, resolution source, and provider; never intent text, file names, or paths.",
+        "If you sign in to HeyGen, usage links to your account email or username. Opt out with HYPERFRAMES_NO_TELEMETRY=1 or DO_NOT_TRACK=1.",
+      ].join("\n"),
+    );
+    writeSharedConfig({ ...config, telemetryNoticeShown: true });
+  } catch {
+    // notice is best-effort; never surface into the command
+  }
+}
+
+async function postBatch(batch) {
   try {
     await fetch(`${POSTHOG_HOST}/batch/`, {
       method: "POST",
       headers: { "Content-Type": "application/json", Connection: "close" },
-      body,
+      body: JSON.stringify({ api_key: POSTHOG_API_KEY, batch }),
       signal: AbortSignal.timeout(TIMEOUT_MS),
     });
   } catch {
     // telemetry is best-effort; never surface into the command
   }
 }
+
+async function postEvent(event, properties, distinctId) {
+  await postBatch([
+    {
+      event,
+      properties: { ...properties, surface: "media-use", $ip: null },
+      distinct_id: distinctId,
+      timestamp: new Date().toISOString(),
+    },
+  ]);
+}
+
+async function identifyAccount(anonId) {
+  if (optedOut() || identifiedAccount) return;
+  const distinctId = heygenAccountDistinctId();
+  if (!distinctId) return;
+  identifiedAccount = true;
+  await postEvent("$identify", { $anon_distinct_id: anonId }, distinctId);
+}
+
+/**
+ * Fire-and-forget a single event to PostHog. Best-effort: awaited with a short
+ * timeout so a short-lived script flushes before exit, but any failure (offline,
+ * opted out) is swallowed. `properties` must be non-PII (no intent/paths).
+ */
+export async function track(event, properties = {}) {
+  if (optedOut()) return;
+  showTelemetryNotice();
+  const anonId = anonymousId();
+  await identifyAccount(anonId);
+  await postEvent(event, properties, anonId);
+}
+
+export function __anonymousIdForTest() {
+  return anonymousId();
+}
+
+export function __resetTelemetryForTest() {
+  identifiedAccount = false;
+}
diff --git a/skills/media-use/scripts/lib/telemetry.test.mjs b/skills/media-use/scripts/lib/telemetry.test.mjs
index ba8d24b68a..fa61997bb1 100644
--- a/skills/media-use/scripts/lib/telemetry.test.mjs
+++ b/skills/media-use/scripts/lib/telemetry.test.mjs
@@ -1,6 +1,39 @@
 import { strict as assert } from "node:assert";
 import { test } from "node:test";
-import { optedOut, track } from "./telemetry.mjs";
+import {
+  existsSync,
+  mkdirSync,
+  mkdtempSync,
+  readFileSync,
+  rmSync,
+  writeFileSync,
+  chmodSync,
+} from "node:fs";
+import { tmpdir } from "node:os";
+import { join } from "node:path";
+import { __anonymousIdForTest, __resetTelemetryForTest, optedOut, track } from "./telemetry.mjs";
+
+function sandbox() {
+  const root = mkdtempSync(join(tmpdir(), "mu-telemetry-"));
+  const home = join(root, "home");
+  mkdirSync(home, { recursive: true });
+  process.env.HOME = home;
+  return { root, home };
+}
+
+function restoreEnv(saved) {
+  for (const k of Object.keys(process.env)) if (!(k in saved)) delete process.env[k];
+  Object.assign(process.env, saved);
+}
+
+function withoutTelemetryOptOut() {
+  for (const k of ["DO_NOT_TRACK", "HYPERFRAMES_NO_TELEMETRY", "CI", "NODE_ENV"])
+    delete process.env[k];
+}
+
+function parseFetchBodies(calls) {
+  return calls.flatMap((call) => JSON.parse(call.options.body).batch);
+}
 
 test("optedOut respects DO_NOT_TRACK / HYPERFRAMES_NO_TELEMETRY / CI", () => {
   const saved = { ...process.env };
@@ -23,13 +56,220 @@ test("optedOut respects DO_NOT_TRACK / HYPERFRAMES_NO_TELEMETRY / CI", () => {
 });
 
 test("track is a no-op (no network, resolves) when opted out", async () => {
-  const saved = process.env.DO_NOT_TRACK;
+  const savedEnv = { ...process.env };
+  const originalFetch = globalThis.fetch;
+  const { root, home } = sandbox();
+  const calls = [];
+  globalThis.fetch = async (...args) => {
+    calls.push(args);
+    return { ok: true };
+  };
   process.env.DO_NOT_TRACK = "1";
   try {
     // must resolve immediately without throwing or hitting the network
     await track("media_use_resolve", { type: "bgm", source: "search" });
+    assert.equal(calls.length, 0);
+    assert.equal(existsSync(join(home, ".hyperframes/config.json")), false);
+    assert.equal(existsSync(join(home, ".media/telemetry-notice-shown")), false);
+  } finally {
+    globalThis.fetch = originalFetch;
+    restoreEnv(savedEnv);
+    rmSync(root, { recursive: true, force: true });
+    __resetTelemetryForTest();
+  }
+});
+
+test("anonymous id uses the shared hyperframes config", () => {
+  const savedEnv = { ...process.env };
+  const { root, home } = sandbox();
+  try {
+    withoutTelemetryOptOut();
+    mkdirSync(join(home, ".hyperframes"), { recursive: true });
+    writeFileSync(
+      join(home, ".hyperframes/config.json"),
+      JSON.stringify({ anonymousId: "shared-install-id", keep: true }),
+    );
+    mkdirSync(join(home, ".media"), { recursive: true });
+    writeFileSync(join(home, ".media/anon-id"), "old-media-id");
+
+    assert.equal(__anonymousIdForTest(), "shared-install-id");
+  } finally {
+    restoreEnv(savedEnv);
+    rmSync(root, { recursive: true, force: true });
+    __resetTelemetryForTest();
+  }
+});
+
+test("anonymous id seeds missing config once and reuses it", () => {
+  const savedEnv = { ...process.env };
+  const { root, home } = sandbox();
+  try {
+    withoutTelemetryOptOut();
+    const first = __anonymousIdForTest();
+    const configPath = join(home, ".hyperframes/config.json");
+    assert.ok(existsSync(configPath));
+    assert.match(
+      first,
+      /^[0-9a-f]{8}-[0-9a-f]{4}-[1-5][0-9a-f]{3}-[89ab][0-9a-f]{3}-[0-9a-f]{12}$/i,
+    );
+    const second = __anonymousIdForTest();
+    assert.equal(second, first);
+    assert.equal(JSON.parse(readFileSync(configPath, "utf8")).anonymousId, first);
+  } finally {
+    restoreEnv(savedEnv);
+    rmSync(root, { recursive: true, force: true });
+    __resetTelemetryForTest();
+  }
+});
+
+test("anonymous id adopts a legacy ~/.media/anon-id on upgrade (persona continuity)", () => {
+  const savedEnv = { ...process.env };
+  const { root, home } = sandbox();
+  try {
+    withoutTelemetryOptOut();
+    mkdirSync(join(home, ".media"), { recursive: true });
+    writeFileSync(join(home, ".media/anon-id"), "legacy-media-id");
+    // no ~/.hyperframes/config.json yet — the old media-use-only id must carry over
+    assert.equal(__anonymousIdForTest(), "legacy-media-id");
+    // and it is persisted into the shared config so CLI/studio see the same id
+    assert.equal(
+      JSON.parse(readFileSync(join(home, ".hyperframes/config.json"), "utf8")).anonymousId,
+      "legacy-media-id",
+    );
+  } finally {
+    restoreEnv(savedEnv);
+    rmSync(root, { recursive: true, force: true });
+    __resetTelemetryForTest();
+  }
+});
+
+test("track identifies a signed-in HeyGen account once and still sends events", async () => {
+  const savedEnv = { ...process.env };
+  const originalFetch = globalThis.fetch;
+  const { root, home } = sandbox();
+  const calls = [];
+  globalThis.fetch = async (url, options) => {
+    calls.push({ url, options });
+    return { ok: true };
+  };
+  try {
+    withoutTelemetryOptOut();
+    mkdirSync(join(home, ".hyperframes"), { recursive: true });
+    writeFileSync(
+      join(home, ".hyperframes/config.json"),
+      JSON.stringify({ anonymousId: "anon-1" }),
+    );
+    mkdirSync(join(home, ".heygen"), { recursive: true });
+    writeFileSync(
+      join(home, ".heygen/credentials"),
+      JSON.stringify({ user: { email: "alice@example.com", username: "alice" } }),
+    );
+
+    await track("media_use_resolve", { type: "bgm", source: "search" });
+    await track("media_use_resolve", { type: "image", source: "generated" });
+
+    const batch = parseFetchBodies(calls);
+    const identify = batch.filter((item) => item.event === "$identify");
+    assert.equal(identify.length, 1);
+    assert.equal(identify[0].distinct_id, "alice@example.com");
+    assert.equal(identify[0].properties.$anon_distinct_id, "anon-1");
+    assert.equal(batch.filter((item) => item.event === "media_use_resolve").length, 2);
+  } finally {
+    globalThis.fetch = originalFetch;
+    restoreEnv(savedEnv);
+    rmSync(root, { recursive: true, force: true });
+    __resetTelemetryForTest();
+  }
+});
+
+test("track does not identify when signed out", async () => {
+  const savedEnv = { ...process.env };
+  const originalFetch = globalThis.fetch;
+  const { root, home } = sandbox();
+  const calls = [];
+  globalThis.fetch = async (url, options) => {
+    calls.push({ url, options });
+    return { ok: true };
+  };
+  try {
+    withoutTelemetryOptOut();
+    mkdirSync(join(home, ".hyperframes"), { recursive: true });
+    writeFileSync(
+      join(home, ".hyperframes/config.json"),
+      JSON.stringify({ anonymousId: "anon-2" }),
+    );
+
+    await track("media_use_resolve", { type: "bgm", source: "search" });
+
+    const batch = parseFetchBodies(calls);
+    assert.equal(
+      batch.some((item) => item.event === "$identify"),
+      false,
+    );
+    assert.equal(batch[0].event, "media_use_resolve");
+    assert.equal(batch[0].distinct_id, "anon-2");
+  } finally {
+    globalThis.fetch = originalFetch;
+    restoreEnv(savedEnv);
+    rmSync(root, { recursive: true, force: true });
+    __resetTelemetryForTest();
+  }
+});
+
+test("first run notice prints to stderr once and never stdout", async () => {
+  const savedEnv = { ...process.env };
+  const originalFetch = globalThis.fetch;
+  const originalError = console.error;
+  const originalLog = console.log;
+  const { root, home } = sandbox();
+  const stderr = [];
+  const stdout = [];
+  globalThis.fetch = async () => ({ ok: true });
+  console.error = (...args) => stderr.push(args.join(" "));
+  console.log = (...args) => stdout.push(args.join(" "));
+  try {
+    withoutTelemetryOptOut();
+    await track("media_use_resolve", { type: "bgm" });
+    await track("media_use_resolve", { type: "sfx" });
+
+    assert.equal(stderr.length, 1);
+    assert.match(stderr[0], /media-use sends usage telemetry/);
+    assert.equal(stdout.length, 0);
+    // notice-shown lives in the shared config (config.telemetryNoticeShown), so
+    // the CLI and media-use show it once per person — not a media-use-only marker.
+    assert.equal(
+      JSON.parse(readFileSync(join(home, ".hyperframes/config.json"), "utf8")).telemetryNoticeShown,
+      true,
+    );
+  } finally {
+    globalThis.fetch = originalFetch;
+    console.error = originalError;
+    console.log = originalLog;
+    restoreEnv(savedEnv);
+    rmSync(root, { recursive: true, force: true });
+    __resetTelemetryForTest();
+  }
+});
+
+test("read-only telemetry state degrades without throwing", async () => {
+  const savedEnv = { ...process.env };
+  const originalFetch = globalThis.fetch;
+  const { root, home } = sandbox();
+  globalThis.fetch = async () => ({ ok: true });
+  try {
+    withoutTelemetryOptOut();
+    writeFileSync(join(home, ".hyperframes"), "not a directory");
+    writeFileSync(join(home, ".media"), "not a directory");
+    await track("media_use_resolve", { type: "bgm" });
   } finally {
-    if (saved === undefined) delete process.env.DO_NOT_TRACK;
-    else process.env.DO_NOT_TRACK = saved;
+    globalThis.fetch = originalFetch;
+    try {
+      chmodSync(join(home, ".hyperframes"), 0o600);
+    } catch {
+      // best effort for cleanup on platforms with different chmod behavior
+    }
+    restoreEnv(savedEnv);
+    rmSync(root, { recursive: true, force: true });
+    __resetTelemetryForTest();
   }
 });
diff --git a/skills/media-use/scripts/resolve.mjs b/skills/media-use/scripts/resolve.mjs
index 3bf43d42af..1de70e7bf9 100644
--- a/skills/media-use/scripts/resolve.mjs
+++ b/skills/media-use/scripts/resolve.mjs
@@ -11,6 +11,8 @@ import { runCapability, listTypes, providerMatches, providerNamesFor } from "./l
 import { freezeUrl, freezeLocalFile, isDirectMediaUrl } from "./lib/freeze.mjs";
 import { findExistingAsset } from "./lib/adopt.mjs";
 import { track } from "./lib/telemetry.mjs";
+import { recordMiss } from "./lib/misses.mjs";
+import { buildStats } from "./lib/stats.mjs";
 import { typesMatch } from "./lib/match.mjs";
 import { listCandidates, formatCandidates, CANDIDATE_CAP } from "./lib/candidates.mjs";
 import { findGlobalBySha } from "./lib/cache.mjs";
@@ -45,6 +47,8 @@ const { values: args } = parseArgs({
     adopt: { type: "boolean", default: false },
     candidates: { type: "boolean", default: false },
     doctor: { type: "boolean", default: false },
+    stats: { type: "boolean", default: false },
+    days: { type: "string" },
     "dry-run": { type: "boolean", default: false },
     reuse: { type: "string" },
     from: { type: "string" },
@@ -75,6 +79,9 @@ Options:
   --candidates    List reusable assets (project + global cache) for --type; no
                   download, no mutation. Read them and decide reuse yourself.
   --doctor        Check local CLI dependencies; no manifest changes.
+  --stats         Print local usage stats from .media and ~/.media; no mutation.
+  --days <N>      Limit --stats to records/misses from the last N days when
+                  timestamps are available.
   --reuse <sha>   Import a specific global-cache asset (by content sha/prefix,
                   from --candidates) into this project
   --from <file>   Freeze a local file or direct public URL (ingest)
@@ -134,6 +141,19 @@ if (args.doctor) {
   process.exit(doctor.ok ? 0 : 1);
 }
 
+if (args.stats) {
+  const report = buildStats({
+    projectDir,
+    days: args.days ? Number(args.days) : undefined,
+  });
+  if (args.json) {
+    console.log(JSON.stringify(report));
+  } else {
+    printStats(report);
+  }
+  process.exit(0);
+}
+
 // Reuse: import a specific global-cache asset (by content sha/prefix, taken
 // from --candidates) into this project. `!== undefined` so an empty --reuse ""
 // still routes here (and gets a clear empty-sha error) instead of falling
@@ -326,6 +346,12 @@ async function run() {
       local_only: !!localOnly,
       provider_override: !!args.provider,
     });
+    recordMiss({
+      type,
+      intent,
+      provider_override: !!args.provider,
+      local_only: !!args["local-only"],
+    });
     // brand stays local: no frame.md/design.md -> upsell the HyperFrames design
     // flow rather than reporting a generic miss (B5).
     const msg =
@@ -513,6 +539,12 @@ async function colorMiss(type, intent) {
     local_only: !!args["local-only"],
     provider_override: !!args.provider,
   });
+  recordMiss({
+    type,
+    intent,
+    provider_override: !!args.provider,
+    local_only: !!args["local-only"],
+  });
   const msg = `no local color grade could resolve ${type}: "${intent}"`;
   if (args.json) {
     console.log(JSON.stringify({ ok: false, error: msg }));
@@ -898,6 +930,42 @@ function printDoctor(checks) {
   }
 }
 
+function printStats(report) {
+  console.log("media-use stats");
+  console.log(`total resolves: ${report.total_resolves}`);
+  console.log(`misses: ${report.misses}`);
+  console.log(
+    `hit rate: ${report.hit_rate == null ? "n/a" : `${Math.round(report.hit_rate * 100)}%`}`,
+  );
+  printMap("by type", report.by_type);
+  printMap("by source", report.by_source);
+  printMap("by provider", report.by_provider);
+  printMap("by via", report.by_via);
+  console.log(`global cache assets: ${report.global_cache_assets}`);
+  console.log(`global cache disk: ${report.global_cache_disk_bytes} bytes`);
+  console.log(`cross-project reuse: ${report.cross_project_reuse}`);
+  console.log("top missed intents:");
+  const entries = Object.entries(report.top_missed_intents);
+  if (entries.length === 0) {
+    console.log("  none");
+    return;
+  }
+  for (const [type, misses] of entries) {
+    console.log(`  ${type}:`);
+    for (const miss of misses) console.log(`    ${miss.count}  ${miss.intent}`);
+  }
+}
+
+function printMap(label, values) {
+  const entries = Object.entries(values);
+  console.log(`${label}:`);
+  if (entries.length === 0) {
+    console.log("  none");
+    return;
+  }
+  for (const [key, value] of entries) console.log(`  ${key}: ${value}`);
+}
+
 function runCommand(bin, argv) {
   return spawnSync(bin, argv, {
     encoding: "utf8",
diff --git a/skills/media-use/scripts/resolve.test.mjs b/skills/media-use/scripts/resolve.test.mjs
index 770432792a..2c4ff924a5 100644
--- a/skills/media-use/scripts/resolve.test.mjs
+++ b/skills/media-use/scripts/resolve.test.mjs
@@ -57,18 +57,22 @@ function makeRecord(overrides = {}) {
 // a separate argv entry, so a value with spaces or shell metacharacters can't
 // break out — never build a command string and hand it to a shell.
 function runResolve(args, opts = {}) {
+  const { env, ...rest } = opts;
   return execFileSync(process.execPath, [RESOLVE_CLI, ...args], {
     cwd: REPO_ROOT,
     encoding: "utf8",
-    ...opts,
+    env: { ...process.env, DO_NOT_TRACK: "1", ...env },
+    ...rest,
   });
 }
 
 function spawnResolve(args, opts = {}) {
+  const { env, ...rest } = opts;
   return spawnSync(process.execPath, [RESOLVE_CLI, ...args], {
     cwd: REPO_ROOT,
     encoding: "utf8",
-    ...opts,
+    env: { ...process.env, DO_NOT_TRACK: "1", ...env },
+    ...rest,
   });
 }
 
@@ -293,6 +297,7 @@ test("--help exits 0", () => {
   assert.ok(out.includes("--for"));
   assert.ok(out.includes("--from"));
   assert.ok(out.includes("--local-only"));
+  assert.ok(out.includes("--stats"));
 });
 
 test("unknown type error lists grade and lut", () => {