diff --git a/.changeset/preserve-path-flag-equals.md b/.changeset/preserve-path-flag-equals.md
new file mode 100644
index 00000000000..a6c1db165b8
--- /dev/null
+++ b/.changeset/preserve-path-flag-equals.md
@@ -0,0 +1,5 @@
+---
+'@shopify/cli-kit': patch
+---
+
+Preserve equals signs in project paths passed with `--path=`.
diff --git a/packages/cli-kit/src/public/node/path.test.ts b/packages/cli-kit/src/public/node/path.test.ts
index 4972b3ac276..28db50754b4 100644
--- a/packages/cli-kit/src/public/node/path.test.ts
+++ b/packages/cli-kit/src/public/node/path.test.ts
@@ -92,4 +92,15 @@ describe('sniffForPath', () => {
     // Then
     expect(path).toStrictEqual('/path/to/project')
   })
+
+  test('returns the entire path if it contains =', () => {
+    // Given
+    const argv = ['node', 'script.js', '--path=/path/to/project=name']
+
+    // When
+    const path = sniffForPath(argv)
+
+    // Then
+    expect(path).toStrictEqual('/path/to/project=name')
+  })
 })
diff --git a/packages/cli-kit/src/public/node/path.ts b/packages/cli-kit/src/public/node/path.ts
index f3721780110..a142c13fada 100644
--- a/packages/cli-kit/src/public/node/path.ts
+++ b/packages/cli-kit/src/public/node/path.ts
@@ -188,8 +188,9 @@ export function cwd(): string {
 export function sniffForPath(argv = process.argv): string | undefined {
   const pathFlagIndex = argv.indexOf('--path')
   if (pathFlagIndex === -1) {
-    const pathArg = argv.find((arg) => arg.startsWith('--path='))
-    return pathArg?.split('=')[1]
+    const pathFlagPrefix = '--path='
+    const pathArg = argv.find((arg) => arg.startsWith(pathFlagPrefix))
+    return pathArg?.slice(pathFlagPrefix.length)
   }
   const pathFlag = argv[pathFlagIndex + 1]
   if (!pathFlag || pathFlag.startsWith('-')) return